BEP 272 – English Collocations for Discussing Business Strategy (1)

BEP 272 - English for Discussing Strategy 1

Welcome back to Business English Pod for today’s lesson on English collocations for discussing business strategy.

Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future.

In this lesson, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning English collocations will help you improve your vocabulary and sound more natural. So what exactly is a collocation? Well, it’s just a group of words that we commonly use together. For example, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?” Well, those don’t sound natural because they’re not common combinations or collocations.

As you listen to the discussion, try to pick out some of these collocations and we’ll discuss them later in the debrief.

In the dialog, we’ll hear Anne, Jenny, and Max, executives at a food company called Healthy Organics. The speakers have gone on a weekend retreat to try to create a good strategy for moving their company into the future. They’ll talk about their vision and a strategic plan for growth.

Listening Questions

1. What does Anne say they have managed to accomplish so far during the retreat?
2. What does Max say is the goal over the next two days?
3. What does Jenny want to figure out first?

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BEP 271 – Brainstorming Meetings (Part 2)

Business English for Brainstorming Meetings 2

Welcome back to Business English Pod for today’s lesson on running an effective brainstorming session.

The basic idea of brainstorming is quite simple: you have a problem to solve and you bring together a group of people to generate ideas. You don’t evaluate those ideas immediately, you just want to generate as many ideas as possible. And with the right focus, a good facilitator, and respect for the process, brainstorming can bring out some great ideas.

Today we’ll look at some useful language and techniques for group brainstorming sessions. For facilitators, we’ll look at encouraging more ideas and resisting evaluation. For participants, we’ll cover qualifying your own ideas, introducing an unusual idea, and praising other people’s suggestions.

In the dialog, we’ll rejoin Sally, Melissa, Noah, and Eric, who work for a coffee shop faced with increasing competition. The group is trying to come up with ways of attracting more customers to the shop. Sally is the store manager, and she’s facilitating the session.

Listening Questions

1. Melissa introduces an idea that she says might be “a small thing.” What is it?
2. Noah questions Eric’s suggestion about being more creative with product names. How does Sally deal with Noah’s reaction?
3. How does Noah respond to Melissa’s idea about a delivery service?

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BEP 270 – Brainstorming Meetings (Part 1)

Business English for Brainstorming Meetings 1

Welcome back to Business English Pod for today’s lesson on running a brainstorming meeting.

Brainstorming sessions can be a great way to generate new ideas, whether you’re naming a new product, thinking of ways to cut costs, or figuring out ways of solving tricky business problems. But running – and participating in – a brainstorming session can be a challenge. Groups need to feel comfortable and open, but still maintain focus. And everyone involved needs be diplomatic about how they suggest and respond to ideas.

Fortunately, there are techniques and language that you can use to make brainstorming more effective. Today we’ll look at some of this language. We’ll cover language the facilitator can use to invite new ideas, ask for clarification, and qualify ideas. And we’ll also look at useful techniques for participating, such as building on someone else’s idea and introducing new ones.

In the dialog, we’ll hear several people who work at a coffee shop in a busy commercial area. The shop is facing increased competition and they want to brainstorm ways of attracting new customers and keeping their current customers coming back. The brainstorming session is being led by Sally, who’s the manager of the shop. We’ll also hear Melissa, Noah, and Eric, who are employees.

Listening Questions

1. Noah mentions an loyalty program. Melissa uses this idea to introduce another one. What is it?
2. What new idea does Eric introduce that relates to “relationships and such?”
3. How does Sally respond to Eric’s new idea?

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Business English Course – Lesson 1: Giving Opinions in English

This is a preview of one of the lessons from our Business English Course:

YouTube video

The lesson looks at language for asking for and giving opinions in English in both formal and informal business situations. You can check out the original lesson here: BEP 27 – Giving Opinions in English

The Business English Kickstart Course covers the 3 main Business English Skills of meetings, presentations and talking on the phone with 20 lessons appropriate for intermediate English Speakers. The course is available on the Udemy platform which provides desktop and mobile access.

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BEP 24c – Diplomatic English (Part 2)

Welcome back to Business English Pod for today’s lesson on using diplomatic, or indirect, language.

What do I mean by diplomatic language? Well, imagine you’re in a meeting and you disagree with someone. Is it okay to say “I disagree with you?” Well, maybe in some situations. But usually we need to be less direct. For example, you could say “I’m not so sure I agree with that.” Using “not so sure” makes it softer, or more diplomatic.

This kind of language is really important when we talk about problems, right? And we can use careful language to downplay a problem. What is “downplay?” That means to make a problem seem less serious. For example, maybe your coworker is worried about a computer problem. You could downplay the problem by saying “there’s no reason to think it will happen again.” You didn’t say there isn’t a problem, right? You just made it seem less serious.

So, what kind of careful language will you learn today? Well, you’ll learn how to disagree carefully and how to guide people to a key idea. You’ll also learn how to interrupt politely, downplay a problem, and highlight the main point.

In the dialog, you’ll hear a teleconference between four managers who work for a guitar company. In our last lesson, we heard Jack talking carefully about a problem at the factory. Some workers got sick, and the other managers were worried because the workers complained to the government. Now those managers want to know more about what might happen to the factory.

Listening Questions

1. Jack thinks the others are exaggerating, or overstating, the problem. What does he say before he tells them this?
2. Dan interrupts Jack when he’s talking. How does Dan do this? What does he say?
3. According to Jack, are these new problems?

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