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BEP 93 – English for Sales: Taking an Order

In this Business English Pod lesson, we’ll be focusing on the language of taking an order and discussing standard terms, such as delivery time, payment method, and so on.

The listening takes us back to the Foxtrot showroom in Las Vegas. As you’ll recall, Foxtrot is the American distributor for Viva, an Italian clothing, or Apparel, manufacturer. Bill is a buyer for a chain of department stores, who has now decided to purchase from Viva. Foxtrot representative Adrianne and her Viva partner, Mario, discuss Bill’s order with him.

Before we get started, it’s important to emphasize that this conversation is not really a negotiation, but rather a situation where most parts of the deal are already agreed to. So, in this episode, we’ll be studying vocabulary for summarizing the terms of a typical commercial order and learning phrases for managing customer-vendor relationships, for example by reassuring the customer to build goodwill.

Listening Questions

1) When he says, “We operate on a narrow window for deliveries,” what does Bill mean?
2) The term chargeback refers to all or part of a fee being refunded, or returned, to the buyer. For what situation is Bill quite “strict on chargebacks?”
3) When would Bill like the first delivery to be made, and why?

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BEP 92 – English for Sales: Features, Advantages, Benefits (or FAB Presentation)

For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.

The FAB technique is useful for people working in the manufacturing and retail trade – anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with U.S. department stores.

The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.

Listening Questions

1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?

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BEP 91 – Interview English: Asking the Interviewer Questions

BEP 91 - Interview English: Asking the Interviewer Questions

There is one question that you will definitely be asked in any job interview, a question for which you should always prepare a response. That is: “Do you have any questions for me?”

In this Business English lesson, we will focus on how to deal with this question. We’ll talk about what interviewers expect from you and we’ll emphasize the importance of preparation. We’ll also study how you can use this opportunity to “interview the interviewer” – that is, to find out whether the company is a good fit for you. Meanwhile, we’ll talk about how, for the interviewer, this is a chance to put your company in the best possible light.

In the listening, we will return to Yala Santos’ interview. Remember, she is an HR specialist at a manufacturing company who is interviewing for an HR manager position in a business unit of a fast moving consumer goods company, Fun Beverages International.

Listening Questions:

1. What is Yala’s first question for the interviewer?
2. How does the interviewer respond?
3. Yala’s second question is a little tougher – what does she ask?

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BEP 90 – English for Job Interviews: Discussing Weakness

BEP 90 - job interview english - discussing weakness

In this Business English lesson we continue to look at the language and skills of interviewing for jobs in English.

So far in this series, we’ve examined two common question themes that you will likely be asked in almost any interview. They were, “Tell me about your previous experience?”, and “What is your most significant accomplishment?”

In this lesson, we will likewise deal with another extremely common question. Unfortunately, it’s almost as challenging to answer as it is popular to ask. It requires you to think about possible problems with your working style and personality, and to give an answer that demonstrates professionalism and the ability to present your weakness as a strength. That’s right, you guessed it, the question is: What’s your greatest weakness?

Talking about your weaknesses tests a unique skill: It investigates your ability to present a drawback as an advantage. Thus, the theme of this episode is “be positive”, and that’s the main point that we’ll be focusing on.

Listening Questions – Good Example

1. What is Sherry’s weakness?
2. Did this weakness affect her GPA (exam scores)? How?
3. Does Sherry explain the positive aspects of the weakness she describes?

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BVP 02 – Human Resources: Training Manager

In the second part of our new ESL podcast series on business vocabulary, we continue with the topic of human resources (HR) by looking at useful language and collocations to describe the role and responsibilities of a training manager.

In this fast-changing global world, everything is moving. To make a successful business, it’s not enough just to follow yesterday’s trend. Companies and people need to constantly acquire new skills to succeed in tomorrow’s marketplace. This means driving new training initiatives to enhance performance. However, not all training is equally successful. To ensure training effectiveness, it’s important to track results and to have standard criteria for measuring outcomes.

In this podcast, we’ll listen to Andrea, a training manager, describing her function and responsibilities. Afterwards, we’ll study some key vocabulary. Then we’ll practice what we’ve learned.

Listening Questions

1) What kind of training programs does Andrea run?
2) Does Andrea work with vendors? What for?
3) What do the five letters in SMART stand for?

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BVP 01 – Human Resources: HR Manager

Today we’re kicking off a new series of ESL business vocabulary podcasts based on people talking about their jobs. In these episodes, we’ll learn vocabulary and language that are useful across a wide range of different professions and industries.

In this podcast we’ll hear an HR manager, Greg, describe his work and responsibilities. Afterwards, we’ll study some key vocabulary. In particular we’ll be focusing on how words are collocated, or used together. Then we’ll practice what we’ve learned.

When we think about human resource managers, many of us just think of hiring and firing, but actually, as Greg explains, the job involves a lot more than that. HR handles everything from job evaluations to settling disagreements between workers and management.

Listening Questions

1) What type of employment programs does Greg develop and manage?
2) Are there several HR managers or only one in Greg’s company?
3) Greg says that HR managers play a special role in companies that are unionized. What is this role?

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BEP 89 – Telephoning: Making Arrangements

In this Business English Podcast lesson we’re going to look at useful language for handling the practical details of a business visit, such as airport pickup and restaurant or hotel booking. And we’ll also practice ways to create and maintain goodwill by demonstrating flexibility and responding politely on the phone.

Viva is an Italian fashion company. Viva representatives Marco and Francesca are preparing to attend a fashion expo in Las Vegas with their American distributor, Foxtrot. A fashion expo, or exposition, is a kind of trade show or conference in which potential buyers look at manufacturers’ goods.

In the dialog Marco is calling his contact Adriana at Foxtrot to discuss the details of the visit. As you listen try to answer the following questions.

Listening Questions

1) What information does Adriana get from Marco?
2) What does Marco need help with?
3) Does Marco have any special requirements for the hotel?
4) What kind of food does Marco hope to eat?

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BEP 88 – Telephoning: Booking a Travel Ticket

Booking tickets on the phone is a basic part of business travel. In this intermediate Business English Podcast, we will practice useful phrases and language for making travel arrangements on the telephone.

Viva is an Italian manufacturer of ladies’ apparel, or clothing. Marco and Francesca, Viva employees, are on a business trip. After visiting customers in the UK, they are now heading to Las Vegas in the United States to meet with their American distributor – the company that sells their product there. Marco calls a travel agent to book tickets for them.

Listening Questions

1) When does Marco want to leave and when does he want to return? Will he and Francesca be flying first class, business class or economy?
2) Does Marco ask the travel agent to “hold the fare” or does he pay for it immediately?
3) Does Marco need to pick up his and Francesca’s tickets at the travel agent’s office?

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BEP 87 – Interviews in English: Talking about Accomplishments (2)

BEP 87 - job interview business english

You’re listening to the second in a two-part Business English Podcast series on talking about accomplishments. This is one of an ongoing sequence of podcasts on job interviews in English.

The theme for this episode and the last is provide examples. In the first part, we looked at a bad and good version of a recent university graduate talking about his academic successes. We studied how to use our accomplishments to demonstrate skills and characteristics that will be attractive to our potential employer.

In this lesson, we examine another good response to the question about previous experience and describing your accomplishments. We’ll be looking at someone with a little more job experience: Yala Santos is an HR specialist who is working in a manufacturing company. She now has an opportunity to interview for an HR manager position in a business unit of a fast moving consumer goods company, Fun Beverages International. Let’s listen to how Yala deals with talking about her greatest achievement.

Ordinarily, when responding the question about your most significant accomplishment, it’s very important that you prepare to tell a story that is organized and articulate. That means the story should be well structured and flow smoothly. Though there are many ways to make your presentation, Yala uses the same general format that I like to follow.

Listening Questions

1. You will probably need to set up the story by providing some context. Where were you? What was the situation? What was at stake, that is, what did you stand to lose or gain?
2. Recount your role in the situation. How were you involved?
3. Next, discuss what you did, including any analysis or problem solving, any process you set up, and any obstacles you had to overcome.
4. Reveal the outcome and what made you proud.

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BEP 86 – Interviews in English: Talking about Accomplishments (1)

BEP 86 - business english interview

This is the first in a two-part Business English Podcast series on talking about your accomplishments. It is one of an ongoing sequence of podcasts that focus on the job interview process.

Along with your previous experience, your greatest accomplishment is one of the topics that is sure to come up in almost any job interview. This question appears in a variety of forms: What was your proudest achievement? What was your most significant accomplishment? What do you consider to be your greatest success?

No matter how it’s asked, you should be ready with a reply. Interviewers want to hear about something important that you handled. Pick an achievement that is significant to you and that is rich in detail. These two qualities will make it easy to provide examples, which is the main theme of this series.

In this lesson, we’ll be listening to a bad and good version of a recent graduate discussing his greatest accomplishment. We’ll focus on language for providing examples of the positive personal characteristics that our previous success demonstrates. Then, in Part 2 of this series, we’ll hear another good example of someone with more job experience, and we’ll examine a four-part structure for telling our success stories.

First, let’s quickly review the bad example. We’ll go back to Alexander’s interview with Michael in the electronics store. As you listen, consider the following questions. Then we’ll examine the answers in the debrief.

Listening Questions

1. Does Alex put his success into an organized, articulate story?
2. Does he present his accomplishment in a way that provides examples of skills and qualities that will be useful at his new job?

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