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BEP 399 – English for Sales: Financial Services (3)

Business English, Finance and Accounting, Sales / July 2, 2023

Welcome back to Business English Pod for today’s lesson, the third in a three-part series on how to sell financial services.

For people with money, choosing a wealth manager is a high stakes decision. They want to be able to sleep well at night, knowing their hard-earned money and assets are in good hands. They want to choose a financial services professional – or a firm – they can trust.

To build the trust required to sell financial services, you need to ask the right questions and provide the right information. To develop rapport and understanding with a potential client, you might ask about their major financial concerns. And you might have to answer tough questions about your performance to convince them that you’re the right choice.

In our last lesson, we learned a lot of great collocations, or common expressions, related to financial services. Some expressions are well-known, but you may find yourself explaining some jargon or special terms to a potential client. And at a certain point in the discussion, you’ll have to find a diplomatic way of introducing the topic of fees.

In today’s dialog, we’ll rejoin a conversation between Robert and Jessica. Robert works for Vickers Wealth Management as a financial advisor. Jessica is a potential client. She’s looking for someone to help manage her assets. Now, they’re nearing the end of their first conversation in Robert’s office.

Listening Questions

1. What are Jessica’s biggest worries about?
2. What is Robert going to send to Jessica to help her understand his company’s performance?
3. What special wealth management term does Robert explain to Jessica?

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BEP 398 – English for Sales: Financial Services (2)

Business English, Business English Vocabulary, English Collocations, Finance and Accounting / June 19, 2023

Welcome back to Business English Pod for today’s lesson, the second in a three-part series on selling financial services.

When many people think of making money, they think of having a job and earning a salary. But if you’ve ever saved money or made an investment, you know there are other ways to make money. I mean, the money itself can do the work, if you make smart decisions with it. And just as there are lots of ways to invest money, there are lots of words we use to talk about money and investments.

In our last lesson, we were introduced to the world of “wealth management.” And we met a character in the dialog who was “planning for retirement.” These expressions, “wealth management” and “to plan for retirement,” are what we call collocations.

A collocation is a natural combination of words. Proficient English speakers know to use the verb “to plan for” with the noun “retirement.” The words combine to create a collocation, or a set expression. Learning collocations can help you sound more natural, and it can be easier to remember words together, rather than separately.

In today’s dialog, we’ll rejoin Jessica, the person who’s planning for retirement, and Robert, a wealth manager. Jessica is visiting Robert’s office to learn more about his services. And Robert is trying to gently persuade Jessica to become his client. During their conversation, they use many English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What kind of approach does Robert say his firm takes to wealth management?
2. Besides managing investments, what is another service that Robert’s firm offers to people like Jessica?
3. What type of investing does Jessica say she is particularly interested in?

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BEP 397 – English for Sales: Financial Services (1)

Business English, Finance and Accounting, Sales / June 4, 2023

Welcome back to Business English Pod for today’s lesson, the first in a three-part series on selling financial services.

A wise person once observed that sales isn’t just about selling. It’s about building trust and educating. Nowhere is this more true than in world of professional services. And one of the highest stakes professional services to sell are financial services.

Convincing someone to let you manage their money is no easy task! Just think of your own savings, assets, and investments. You probably wouldn’t just entrust them to a faceless business entity. You want to know who’s managing your wealth and you want to know you can trust them to do a good job. Indeed, it’s all about trust.

So, when you’re meeting a potential client considering your financial services, it’s important to start by building personal rapport and establishing credibility. From there you can begin asking questions about a person’s priorities and level of wealth. Discussing these topics will set you up for looking more deeply into the person’s situation and demonstrating you’re the right one to manage their wealth.

In today’s dialog, we’ll listen to a conversation between Robert and Jessica. Robert is a financial advisor with a company called Vickers Wealth Management. Jessica is a working professional looking for financial help as she plans for her future. Robert and Jessica have been introduced by a mutual friend. Now they’re sitting down for the first time in Robert’s office.

Listening Questions

1. Why does Robert mention when the company was founded and their advisors’ qualifications?
2. What does Robert want to ask about before discussing Jessica’s current situation?
3. What does Robert want to get a “rough idea” about?

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Business English News 53 – TikTok

Business English, Business English Vocabulary, Business News, IT and Tech / May 16, 2023

In this Business English News lesson we look at business English vocabulary related to technology and TikTok.

It seems like every week there’s news of another attempt to ban TikTok. Indeed, the federal government and half the states in the U.S. have outlawed use of the app on government-owned devices. Never before has there been such a reaction to an app’s sudden popularity. So just how did the app reach one billion downloads and 150 million active users in the U.S.? According to the Guardian:

TikTok owes its phenomenal success to a host of canny choices. They feature easy-to-use video, with creation tools that blur the line between creator and consumer. Their vast library of licensed music allows teens to soundtrack their clips without fear of copyright strikes. And a billion-dollar advertising campaign on Facebook brought in new users as quickly as Zuckerberg’s company could send them over.

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BEP 29c – Meetings in English: How to Disagree

Business English, English for Meetings, Functions, Intermediate English / May 1, 2023

Welcome back to Business English Pod This lesson is the second part of our series on agreeing and disagreeing. Today we’re going to look at how to disagree.

In the board room or the break room, it’s great to be able to support other people’s ideas by agreeing. But you won’t get far in business if you just agree with everything. You need to be able to disagree confidently and politely. Only then can you convince people that you have an even better idea.

In this lesson, we’re going to talk about how to disagree in meetings in English. Sometimes you’ll need formal polite expressions, and sometimes you can use shorter more informal expressions. And to take things to the next level, you can learn how to disagree using the “yes… but” approach. Another effective technique is to use questions to disagree. As you can see, you’ve got lots of options for disagreeing.

In today’s dialog, we’re going to listen again to a conversation between Gene, Louis, and Carina. They work for a pharmaceutical, or drug company, and they’re talking about the tests of a new drug. During their conversation, they use many different expressions for disagreeing

Listening Questions

1. How does Carina start her first statement to show she disagrees?
2. What negative question does Carina use to show disagreement about the test results?
3. How does Gene disagree with Carina’s statement that there may still be issues with the new drug?

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BEP 396 – Strategic Decision-Making (2)

Advanced, Business English, Management English / April 16, 2023

Welcome back to Business English Pod for today’s lesson on making strategic decisions. This is the second of a pair of lessons on business strategy.

According to the old saying, good ideas are a dime a dozen. There’s no shortage of possibilities in business. But not all those ideas and possibilities are equal. You have to be able to sort out which ones are the right fit for your business. Given limited time, resources, and capacity, you can’t chase after every shiny new thing that comes along.

This is where strategy comes in. Strategy helps you separate the excellent business opportunities from all the merely good ideas. Strategy allows you to say yes to the right ones, and no to the rest. Without a strategic perspective, companies are doomed to go the way of Blockbuster.

Strategic decision-making involves asking whether your company is the right company to pursue the idea. That means assessing whether it plays to your strengths and fits with your brand. It also means discussing the opportunity costs, or the things you’ll be giving up to pursue the new idea. And any new opportunity has to have long-term potential. It can’t just be a flash in the pan.

In today’s dialog, we’ll rejoin Paolo, Adrian, and Michelle, who work for a solar panel company. The company has traditionally focused on commercial projects. Now they’re discussing whether it’s a good idea – strategically speaking – to get into the residential market.

Listening Questions

1. Why is Adrian concerned about the opinions of residential customers?
2. What does Adrian say is the focus of their company’s brand?
3. What is Michelle’s concern about the idea of providing energy audit services?

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BEP 395 – Strategic Decision-Making (1)

Advanced, Business English, Management English / March 26, 2023

Welcome back to Business English Pod for today’s lesson on strategic decision-making. This is the first of a pair of lessons on business strategy.

Every day, business leaders face tough decisions that involve difficult trade-offs. Should we put our time and money into a new opportunity or build capacity in our current operations? Should we partner with company X or company Y? Should we expand east or west?

These decisions are often informed by an overall corporate strategic plan. But that plan can’t account for all possible futures. Big picture plans don’t make the decisions but rather support decision-making. And when the world seems more uncertain, complex, and volatile than ever, the stakes are high for every decision.

There’s lots to consider when making a strategic decision. For starters, we need to think about how the decision aligns with our main goals. For new opportunities, we need to think about growth potential, costs, and profit margins. And we need to be sure we have the right competitive advantage to pursue the opportunity.

In today’s dialog, we’ll listen to a conversation between Paolo, Adrian, and Michelle. They work for a solar panel company that has focused on commercial projects and corporate clients. Now they’re debating the strategic merits of a possible move into the residential market.

Listening Questions

1. After talking about overall goals, what does Paolo get very excited about?
2. What topic does Adrian have many questions about?
3. At the end of the conversation, why does Paolo believe they will be successful in the residential market?

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BEP 28c – Meetings in English: How to Agree

Business English, English for Meetings, Functions, Intermediate English / March 12, 2023

Welcome back to Business English Pod. Today’s lesson is the first in a series about agreeing and disagreeing in meetings in English. This is part of a broader project to take another look at some of our older lessons.

Success in business can depend on how your opinions align with other people’s ideas. For this reason, agreeing and disagreeing are essential communication skills. It doesn’t matter whether it’s the board room, the meeting room, or the staff room, you need to know how to agree and disagree effectively.

Today, we’re going to focus on agreeing. In fact, there are many ways to agree with someone! Sometimes we want to use a short expression. Sometimes we need something longer and more polite. Sometimes we want to show energy and enthusiasm. And sometimes we want to use an example or repeat someone else’s idea. It really depends on the situation.

In today’s dialog, we’ll hear a conversation between three people who work for a pharmaceutical, or drug company. Gene, Louis, and Carina are talking about the results of a new trial for a drug called Zorax. In their conversation, they use many different expressions for agreeing.

Listening Questions

1. How does Louis agree with the idea that the drug will be a “big seller?”
2. What is one word that means “excellent” or “very good” that is used to agree?
3. What idea does Gene repeat with emphasis at the end of the conversation?

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Business English News 52 – ChatGPT

Business English, Business English Vocabulary, Business News, IT and Tech / February 26, 2023

In this Business English News lesson we look at business English vocabulary related to artificial intelligence and ChatGPT.

For a while, it seemed like the hype around artificial intelligence had died down. But a recent development in AI has taken the world by storm. It’s called ChatGPT, and unless you live in a cave, you’ve surely heard about it. But what exactly is it? As the Guardian explains:

Trained by AI and machine learning, ChatGPT is designed to provide information and answer questions through a conversational interface. OpenAI said the new AI was created with a focus on ease of use. “The dialog format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.”

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BEP 394 – English Idioms about Body Parts (2)

Business English, Business English Vocabulary, Business Idioms, ESL Podcast / February 12, 2023

Welcome back to Business English Pod for today’s lesson on business English idioms based on the human body.

In your time studying English have you ever heard the expression “to learn something by heart?” Maybe you had to learn an English song by heart. Or maybe it was verb conjugations, or a list of vocabulary that your teacher made you learn “by heart.” And maybe you know that learning something by heart means memorizing it, which is kind of strange when you consider our memory is in our brain, not our heart!

But “to learn by heart” is an idiom. And English has thousands and thousands of idioms. It’s one thing that makes English really hard to learn. But you’ll find that English idioms tend to rely on certain themes or metaphors, like body parts. And today we’ll look at some idioms that refer to brains, ears, hearts, hands, lips, fingers, and even heels.

In this lesson, we’ll rejoin a conversation between Maria and Trevor. They are friends and former colleagues who are meeting for coffee to chat about their work situations. In their conversation they use many different idioms related to human body parts. See if you can spot some of these idioms as you listen, and I’ll explain them later in the debrief.

Listening Questions

1. How does Maria describe her CEO?
2. What does Trevor say when Maria tells him she has a secret?
3. What has Maria seen happen to other companies that makes her afraid of starting her own?

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