Tiếng Anh thương mại / Từ Vựng Tiếng Anh Thương Mại / Trang 37

BEP 73 – English Idioms: Business is War (1)

Tiếng Anh thương mại, Từ Vựng Tiếng Anh Thương Mại, Thành ngữ kinh doanh, Podcast ESL /

Business and war. War and business. It’s no accident that many business strategies and management techniques were first developed in the military. Actually, it’s quite natural that we think about business competition in terms of war. Companies fight each other for market share. We strategize about how to win the battle. You try to attack my market position, and I defend it. Business is full of such war idioms. Though it’s not the only way we think about business, it is certainly the main way we talk about it. Therefore, to communicate effectively in a business environment, we need to learn these war idioms.

Trong cuộc đối thoại hôm nay, the management at Luminex, a producer of LCD TVs, is discussing how to respond to a attack on their market position by a competitor, Meyers. Traditionally, Meyers has been strong in the premium (high value) market and Luminex has been strong in the mid-range market. Recently, Tuy nhiên, Meyers has tried to take mid-range market share from Luminex.

Pay attention to the war idioms that the meeting participants use as you listen. Don’t worry if they don’t make sense to you the first time you listen. After you’ve heard the idioms explained in the debrief, go back and listen again, and the dialog should be much clearer.

Câu hỏi nghe

1) The first two speakers talk about “always being on the defensive” Và “taking way too much flak.” What do they mean and what do they propose doing?
2) How does Jane’s point of view differ from the first two speakers?

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BEP 58 – Water Cooler Chitchat: Sports Idioms (2)

Tiếng Anh thương mại, Từ Vựng Tiếng Anh Thương Mại, Thành ngữ kinh doanh, Văn hoá, Podcast ESL /

Sports Idioms 2, là một phần của loạt bài tập trung vào cuộc trò chuyện không chính thức hoặc cuộc nói chuyện nhỏ – chitchat nước mát. We’re continuing where we left off last time in BEP 57. Jan and Jen, employees of major American telecommunications company Ambient, are chatting about a recent event in the industry: Accent, a European telecom company, has taken over TelStar, one of Ambient’s American competitors.

Lần cuối cùng, Jen had just discussed how she was surprised that TelStar decided to play ball, that is cooperate, với Accent vì các cổ đông đã “đình trệ thời gian,” hoặc trì hoãn, for months. How does Jan respond?

Câu hỏi nghe

1) Who is McConnel and what do Jan and Jen think of him?
2) What do Jen and Jan say about Accent’s future in American market?

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BEP 57 – Water Cooler Chitchat: Sports Idioms (1)

Tiếng Anh thương mại, Từ Vựng Tiếng Anh Thương Mại, Thành ngữ kinh doanh, Văn hoá, Podcast ESL /

This Business English Podcast lesson is the first in an ongoing series where we’ll listen in on some typical chitchat around the office water cooler. You’ll find a water cooler in offices around the world – usually in the break room where employees gather to drink a cup of coffee or tea and take a rest from work.

And during these breaks, you might meet with a colleague and exchange words about life, your jobs, your company, các môn thể thao, politics or whatever. Vì thế “water cooler chichat” has come to refer to all types of informal communication that take place at the office.

We’ll be listening in on Jan and Jen, who work in the same office of Ambient, an American telecoms company, gossiping around the water cooler. They are discussing the latest industry news: Accent, a major European player in the market, has just announced the takeover or buy out of Ambient’s main competitor,TelStar.

Câu hỏi nghe

1) Do Jan and Jen think Accent’s takeover of TelStar was a good idea?
2) Why was there a delay in the takeover?

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Bản tin kinh doanh 11 – Khởi chạy iPhone

Tiếng Anh thương mại, Từ Vựng Tiếng Anh Thương Mại, Bản tin kinh doanh, Tiếng Anh tiếp thị /

Của chúng tôi Ứng dụng tiếng Anh thương mại for iPhone/iPad/Touch is now live in the App Store: Tải xuống

Hôm nay, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.

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Bản tin kinh doanh 10 – Viacom Sues YouTube cho 1 Hàng tỷ dô la

Tiếng Anh thương mại, Từ Vựng Tiếng Anh Thương Mại, Bản tin kinh doanh, Podcast ESL, Tiếng Anh trung cấp, Tiếng Anh pháp lý /

Today we have a Business English News story on a company that’s been in the news quite a bit recently – YouTube. Đặc biệt, we refresh and discuss some of the key vocabulary we covered in our Video Vocab series on the law and legal vocabulary:

Từ vựng video 04 – Basic Legal Terms
Từ vựng video 05 – Phiên tòa
Từ vựng video 06 – Luật Thương mại

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