In today’s Video Vocab lesson is the second of a two-part series on business English vocabulary related to marketing and branding. In the last episode, we focused on developing a brand. Today, we’ll look at ways to make a brand successful.
This lesson is also available on our new website: www.VideoVocab.TV.
This Video Vocab lesson is the first of a two-part series on business vocabulary related to marketing and branding. In part one, we’ll focus on the essential elements of establishing a successful brand.
Video Vocab is now available on a new website: VideoVocab.TV Video Vocab is a video podcast (vodcast) published by Business English Pod for English as a second language (ESL) learners who want to expand and improve their English vocabulary for business.
Each ESL video lesson looks at a group of key English vocabulary words and terms related to a particular business topic. The meaning of the vocabulary is explained with simple definitions and pictures, and an example of how the vocabulary can be used.
Many of our day-to-day business transactions involve money, so it’s common to hear money idioms used frequently in business discussions. We use them to talk about handling money and to describe situations with lots of money or no money at all. But we also use them to talk about situations that have nothing to do with money – such as evaluating ideas or speculating on their impact.
In the last episode, we met Kevin and Leah, two employees at a cosmetics company. They’re planning a promotional campaign on a small budget. So they’re brainstorming ideas that will spark customer interest at a reasonable cost.
Now, they’re thinking of ways to show that their company’s cosmetics line is good value for money-conscious consumers.
Listening Questions
1. What idea does Kevin suggest at the beginning of the dialog?
2. What are two things the company will have to do if it accepts Kevin’s idea?
3. What are Leah’s concerns about the idea?
