BEP 97 – Talking about the Economy

In this Business English Podcast lesson, we’ll be studying some phrases and vocabulary that you can use to discuss the economy and economic issues, including voicing and reassuring concerns.

我们谨就最近在四川发生的地震向中国听众表达我们的同情和支持,并希望灾区人们能尽快从地震中恢复过来。

No deal gets made, no contract gets signed, no business gets done just between two people or two companies. Everything occurs against the background of networks of relationships on the local, regional, and global scales. These relationships of price and production form what’s called “the economy.” People who study the economy – economists – like to point out, for example, that the price of soybeans in Brazil can affect the price of meat in China. It’s no wonder, then, that a favorite activity of business people everywhere is talking about the economy. Only by understanding the economic environment in which we do business can we operate effectively in it.

The dialog today takes place at Kendal Marcus, a global retailer of up market clothing and accessories. A retailer sells goods to the end customer; accessories are things like jewelry and belts which go along with or “accessorize” clothing. During a trip to Shanghai, Martin, a VP at Kendal’s, is visiting Tony Wu, country manager for China.

Listening Questions:

1) Why has Martin come to China?
2) Is Tony optimistic about the economic outlook, that is the future, in China?
3) What kind of concerns does Martin have?
4) How does Tony reassure him?

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BVP 02 – Human Resources: Training Manager

In the second part of our new ESL podcast series on business vocabulary, we continue with the topic of human resources (HR) by looking at useful language and collocations to describe the role and responsibilities of a training manager.

In this fast-changing global world, everything is moving. To make a successful business, it’s not enough just to follow yesterday’s trend. Companies and people need to constantly acquire new skills to succeed in tomorrow’s marketplace. This means driving new training initiatives to enhance performance. However, not all training is equally successful. To ensure training effectiveness, it’s important to track results and to have standard criteria for measuring outcomes.

In this podcast, we’ll listen to Andrea, a training manager, describing her function and responsibilities. Afterwards, we’ll study some key vocabulary. Then we’ll practice what we’ve learned.

Listening Questions

1) What kind of training programs does Andrea run?
2) Does Andrea work with vendors? What for?
3) What do the five letters in SMART stand for?

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BVP 01 – Human Resources: HR Manager

Today we’re kicking off a new series of ESL business vocabulary podcasts based on people talking about their jobs. In these episodes, we’ll learn vocabulary and language that are useful across a wide range of different professions and industries.

In this podcast we’ll hear an HR manager, Greg, describe his work and responsibilities. Afterwards, we’ll study some key vocabulary. In particular we’ll be focusing on how words are collocated, or used together. Then we’ll practice what we’ve learned.

When we think about human resource managers, many of us just think of hiring and firing, but actually, as Greg explains, the job involves a lot more than that. HR handles everything from job evaluations to settling disagreements between workers and management.

Listening Questions

1) What type of employment programs does Greg develop and manage?
2) Are there several HR managers or only one in Greg’s company?
3) Greg says that HR managers play a special role in companies that are unionized. What is this role?

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BEP 74 – English Idioms: Business is War (2)

This is the second in a two-part Business English Pod series on English idioms related to war.

Everywhere you look in business, you will find the language of war: We often think – and talk – about business competition in terms of attacking and defending, gaining and losing ground.

During the first business ESL podcast in this series, we studied many such war and military related idioms. We learned the meaning of “taking flak,” “reinforcing one’s position,” “laying low,” “making a move” and many others. In this podcast, we will continue exploring useful war idioms.

The dialog picks up where we left off at the Luminex management meeting. Jane has just explained that they need to think “strategically.” He explains that this means “laying low,” by which he means waiting to take action until the economy improves.

As you listen, pay attention to the war idioms Jane and her colleagues use. You may not understand them the first time. After you hear the debrief, go back and listen again, then things should be much clearer.

Listening Questions

1) What does Jane mean when she says their competitor, Meyers, is its own worst enemy?
2) The speakers describe their new strategy as an “ambush” that will “surround” Meyers. Why do they say this? What is the strategy?

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BEP 73 – English Idioms: Business is War (1)

Business and war. War and business. It’s no accident that many business strategies and management techniques were first developed in the military. Actually, it’s quite natural that we think about business competition in terms of war. Companies fight each other for market share. We strategize about how to win the battle. You try to attack my market position, and I defend it. Business is full of such war idioms. Though it’s not the only way we think about business, it is certainly the main way we talk about it. Therefore, to communicate effectively in a business environment, we need to learn these war idioms.

In today’s dialog, the management at Luminex, a producer of LCD TVs, is discussing how to respond to a attack on their market position by a competitor, Meyers. Traditionally, Meyers has been strong in the premium (high value) market and Luminex has been strong in the mid-range market. Recently, however, Meyers has tried to take mid-range market share from Luminex.

Pay attention to the war idioms that the meeting participants use as you listen. Don’t worry if they don’t make sense to you the first time you listen. After you’ve heard the idioms explained in the debrief, go back and listen again, and the dialog should be much clearer.

Listening Questions

1) The first two speakers talk about “always being on the defensive” and “taking way too much flak.” What do they mean and what do they propose doing?
2) How does Jane’s point of view differ from the first two speakers?

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