VV 38 – Business English Vocabulary: Internet Marketing 2

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In this Business English Vocabulary lesson, we’ll look at activities related to search engine marketing, or SEM.

Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

Premium Members: VV 37-38 PDF Transcript | VV 37-38 Quizzes

VV 37 – Business English Vocabulary: Internet Marketing 1

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In this Video Vocab lesson, we look at English vocabulary related to Internet marketing.

One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.

Premium Members: VV 37-38 PDF Transcript | VV 37-38 Quizzes

BEP 207 – Trade Show English 4: Closing a Deal

Welcome back to Business English Pod for today’s lesson on doing business at a trade show.

If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.

That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.

Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.

We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.

Listening Questions

1. What concerns does Andrew have?
2. What solution does Jenny offer?
3. What is Andrew’s final decision?

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BEP 206 – Trade Show English 3: Meeting with a Prospect

This is the third lesson in our Business English Pod series on doing business at a trade show.

Trade shows are great opportunities for finding potential customers. And if you’ve got the right attitude and communication skills, you should be able to make some sales.

Now, if you’ve managed to make a connection with a strong lead and the person comes back for a second appointment, what do you do next? How do you know you’ve got a real buyer in front of you and not just someone fishing around for information? You can’t just let a prospect browse your catalog and ask you questions. You need to take charge and find out exactly what and who you’re dealing with.

Questioning skills are key. And this is what we’ll focus on today. We’ll start by looking at how to ask open-ended questions. Then we’ll get into asking about needs, buying authority, budgets, and timelines. If you can do this right, you’ll be in a great position to actually make a sale.

We’ll join Jenny, who works for a packaging company called D-Pack. She’s sitting down with a potential customer named Andrew who has returned for a chat about D-Pack’s products. Jenny is going to ask a lot of questions to assess what Andrew needs and how D-Pack can help.

Listening Questions

1. What does Andrew say his company’s needs?
2. Why does Jenny ask Andrew if he’s a purchasing manager?
3. When does Andrew’s company need the work done?

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BEP 203 – Trade Show English 2: Qualifying Prospects

Welcome back to Business English Pod for today’s lesson on doing business at a trade show.

If you can connect with the right people at a large event like a trade show, you can get a lot of great sales leads and maybe even close some deals. Making these connections is all about your attitude and the way you communicate.

But trade shows come with challenges. One of these difficulties is focusing your time on those good prospects. This means that you need to be able to identify a bad prospect and to make your conversation with him brief. Doing this requires a combination of common sense, a focus on business, and some tact.

Today we will learn how to disengage from a bad prospect. But first, we’ll hear how to engage in small talk, show interest, and get people to talk as these are all essential steps in determining if a prospect is worth pursuing. …

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