VV 37 – Business English Vocabulary: Internet Marketing 1

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In this Video Vocab lesson, we look at English vocabulary related to Internet marketing.

One of the most common approaches to Internet marketing is PPC, or pay per click advertizing, with ads displayed on websites organized into content networks. The ads are sold by CPC, or cost per click, to advertisers, who hope for a high CTR, or click-through rate. The ads are linked to landing pages, intended to encourage visitors to make a conversion. To measure effectiveness, advertisers use analytics software to determine the CPA, or cost per acquisition.

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1 thought on “VV 37 – Business English Vocabulary: Internet Marketing 1”

  1. great for my classes.I am really enjoying all your material, so useful & it gives us all a break from the traditional business books.
    love the quiz section.
    much of their homework comes from the listening sections.Again great for them.
    cheers
    catherine

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