In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.Premium Members: PDF Transcript | Quizzes | MP3 Audio
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3 thoughts on “VV 46 – English for Marketing: The 4 Ps of the Marketing Mix (2)”
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It is very useful lessons,please keep it up and we do need more ,more,and more
Great lesson. All 4p’s should be given equal weight age if you want real success.