Business English Pod / Advanced / Page 11

BEP 141 – Presentations: SWOT Analysis 1

Advanced, Business English, Management English, Presentation in English /

In this Business English Pod lesson, we start the first in a 2-part series on presenting a SWOT analysis.

A SWOT analysis is a simple but powerful framework for analyzing your company’s strengths and weaknesses – these are internal to the company – as well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

In today’s lesson, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview, introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.

We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.

Listening Questions

1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?

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BEP 133 – Sales and Interviews: Elevator Pitch in English

Advanced, Business English, ESL Podcast, Presentation in English, Sales English /

In this Business English Podcast, we’re going to look at delivering an elevator pitch.

A sales pitch is a presentation designed to introduce a product or service in order to convince people to buy it. An elevator pitch is a very short presentation designed to do the same thing in 60-seconds or less and often the “product” being presented is you. An elevator pitch should be short enough that you could complete it during an elevator ride. A key point being that you’re not asking the person to do something for you, you’re telling them what you can do for them.

In today’s lesson, we’ll be listening to two pitches. First up is Jonathan, a university student visiting a job fair in search of his first job. Then we’ll hear Dominic, a manager for a logistics company, make his pitch to a potential customer while attending a local Chamber of Commerce meeting.

Listening Questions

1) What does Jonathan highlight as his key strengths in the first dialog?
2) In the second dialog, how does Dominic get Graham’s attention?
3) What’s the key advantage of Dominic’s company?

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BEP 132 – Job Interviews: Telephone Screening Interview

Advanced, Business English, ESL Podcast, Job Interview in English, Telephone English /

In this Business English Pod episode we’ll be looking at how to handle a telephone interview for a new job. If you’re joining us here, you may want to check out BEP 82 and BEP 83 first to see how to talk about your experience in a face-to-face interview. Unit 301 from our Interviews e-book also gives a good overview of all our previous lessons on job interviews.

We’ll be listening to James, who has lots of experience in his field, but has nevertheless recently lost his job due to downsizing at his company. He has been applying for jobs and has completed a series of aptitude and attitudinal tests at an agency that is representing Xeon IT, a multinational IT company.

Angie, who works in Human Resources at Xeon’s head office, calls James at home in the evening to do a screening interview. She needs to ask him some preliminary questions to decide if he will be invited for a face-to-face interview at Xeon.

Listening Questions

1) Why does James want to call Angie back?
2) Why did James leave his previous job?
3) How long does James have to wait to find out if he has a second interview with Xeon?

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