БЭП 218 – Обсуждение редизайна веб-сайта

В этом уроке делового английского, мы посмотрим на vocabulary and collocations for discussing the redesign of a website.

In the Internet age, every company needs a web presence. The foundation of this presence is a good website. This is where customers and the public can go to find information, engage with each other and the business, и, in many cases, purchase products and services.

It’s essential that your website is designed to convey the right image and send the right message. Not only does it have to look great, but it needs to be usable as well. This means that it must be laid out in a way that will help people find what they’re looking for with ease. Internet users have a very short attention span, so if they can’t get around your site easily, they’ll quickly move on to something else.

Прежде чем мы послушаем, давай поговорим немного о словосочетаниях. Словосочетание - это группа слов, которые носители языка часто используют вместе. Правильное словосочетание звучит естественно, в то время как неправильное словосочетание звучит неестественно. Например, in English we say “go online” to talk about using the Internet. But we can’t say “proceed online” or “travel online,” even though “proceed” and “travel” mean “go.” Those simply aren’t natural expressions.

В сегодняшнем диалоге вы услышите много полезных словосочетаний. Как вы слушаете, попробуйте выбрать эти естественные комбинации слов. Затем мы объясним, что они означают и как использовать их при подведении итогов..

We’re going to hear a conversation between a website designer named Andy and his client Penny. Penny’s company has contracted Andy to redesign their site. They are looking at the new website and discussing its features.

Вопросы для прослушивания

1. What does Penny think of the website’s layout?
2. Why does Andy show Penny the website on his tablet?
3. What does Penny need to learn to do with the website?

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