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BEP 389 – English Collocations: Online Marketing (1)

Business English, Business English Vocabulary, English Collocations, Marketing English /

BEP 389 - Business English Collocations: Online Marketing 1

Welcome back to Business English Pod for today’s lesson on business English collocations related to online marketing.

Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.

With this increasing importance has come a ton of new words and expressions. If you find yourself confused, you’re not alone. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”

Collocations are simply natural combinations of words. For example, you may know that we use the word “traffic” to talk about how many people visit a website. Well, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.

In today’s dialog, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. During their conversation, they use lots of English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?

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Business English News 50 – Streaming TV Services

Business English, Business English Vocabulary, Business News, ESL Podcast /

Business English News 50 - Streaming TV Services

In this Business English News lesson we look at business English vocabulary related to streaming TV services.

The pandemic battered many industries, including entertainment. But when theaters, concert venues, and museums shut down, the streaming wars ramped up. Besides Netflix, Disney, Amazon Prime, and Apple TV signed up thousands of new subscribers a day. In the dying days of the pandemic, however, the question has become whether they can keep them. For Netflix, the king of streaming, the news in 2022 hasn’t been good, as Gizmodo explains:

The most popular streaming service in the world reported on its Q1 earnings call that it had lost 200,000 subscribers where it originally expected to gain 2.5 million. It forecast doom and gloom for next quarter as well, with a predicted loss of two million more. The company has started laying off employees and shutting down productions in order to stave off further declines.

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BEP 386 – English Idioms about Spending Money (2)

Business English, Business English Vocabulary, Business Idioms, Finance and Accounting /

BEP 386 - English Idioms about Spending Money 2

Welcome back to Business English Pod for another look at English idioms related to spending money.

Think of the people close to you, particularly your family members, and consider how they spend money. Does everyone have the same approach? Or do they all handle things differently? Chances are, you can easily think of differences in peoples’ approaches to money management. And it shouldn’t be surprising to learn that money is one of the top sources of conflict in a relationship.

This is true in business just as it is in families. How a company uses its financial resources is a huge strategic concern. Does the company risk some to get some? Or does the company favor saving and safety? And does the short-term strategy differ from the long-term strategy? These are all important questions, and it’s no wonder that English has so many idioms to talk about how people spend money.

In today’s dialog, we’ll rejoin Shelly, Martin, and Vince, three managers at a tech company. They are talking about how their company should spend money on staffing. And as we’ll hear, they don’t really agree on the best approach. During their conversation, they use many business English idioms related to spending money. See if you can spot some of these as we go through the dialog, and we’ll explain them later in the debrief.

Listening Questions

1. What does Martin say about companies that already work in the sector they are considering?
2. How does Martin describe office space on the south side of the city?
3. How does Vince describe the company’s possible future situation of having lots more money to spend?

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BEP 385 – English Idioms about Spending Money (1)

Business English, Business English Vocabulary, Business Idioms, Finance and Accounting /

BEP 385 - English Idioms about Spending Money 1

Welcome back to Business English Pod for today’s lesson on business English idioms related to spending money.

As a wise person once said: it takes money to make money. In other words, you need to invest money and spend it in order to make more. On the other hand, spending money unwisely can eat into your profits. So, from both perspectives, figuring out how to spend money is one of the keys to business success.

And it should come as no surprise that spending money is a common topic of conversation in any business. It’s not just the folks in the purchasing department who think about it. Everyone has an opinion about how their company should and shouldn’t commit its resources. And for this reason, English has many idioms we use to describe the different approaches to spending money.

In today’s dialog, we’ll hear a conversation between three managers at a tech company: Shelly, Martin, and Vince. The company has just landed a big new project, and so they anticipate having more money to spend soon. But the three aren’t all in agreement about how they should spend that money and they use many different idioms to express their opinions. Try to pick out some of these business English idioms as you listen, and we’ll explain them later in the debrief.

Listening Questions

1. According to Martin, what approach to spending is now in the past?
2. What does Vince believe about competing in a new and different sector of the market?
3. How does Martin describe the salaries of the two positions they previously discussed hiring?

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Business English News 49 – Inflation and Interest Rates

Business English, Business English Vocabulary, Business News, Finance and Accounting /

Business English News 49 - Inflation and Interest Rates

In this Business English News lesson we look at business English vocabulary related to the economy, particularly the relationship between inflation and interest rates.

Government spending throughout 2021 was a boon to the business sector. Jobs returned, production rose, and many countries ended the year on a positive note. But growth – and years of low interest rates – has raised the specter of inflation, or rising prices. Now all eyes are on central banks, especially in the United Stated, to see how they’ll respond. As the NY Times reports:

Federal Reserve policymakers have moved into inflation-fighting mode saying they would cut back more quickly on their pandemic-era stimulus at a moment of rising prices and strong economic growth. This move will cap a challenging year with a policy shift that could usher in higher interest rates in 2022.

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