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Business English News 35 – Tech Unicorns

Business English, Business English Vocabulary, Business News, IT English and Tech /

BEN-35-Tech-Unicorns-POD

Originally named for their rarity, technology “unicorns” are now as common as cats and dogs. As the number of companies hitting the $1bn valuation mark that defines a unicorn skyrockets, it’s easy for investors to be giddy with excitement. But, as City AM points out, these magical creatures may be too good to be true:

The so-called “unicorns” are being targeted by traders betting their share prices will fall. Named because of their mythical, elusive status, the number of unicorns running around has been enough to garner speculation that many of these firms are overvalued.

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VV 46 – English for Marketing: The 4 Ps of the Marketing Mix (2)

Business English, Business English Vocabulary, English Video, Marketing English /
YouTube video

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 – English for Marketing: The 4 Ps of the Marketing Mix (1)

Business English, Business English Vocabulary, English Video, Marketing English /
YouTube video

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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BEP 278 – English Idioms for Negotiations (Part 2)

Business English, Business English Vocabulary, Business Idioms, Negotiating /

BEP 278 English Idioms for Negotiations 2

Welcome back to Business English Pod for today’s lesson on English idioms for discussing negotiations.

Making deals and coming to an agreement can be tricky business. We give, and we take. We win a little, and we lose a little. And both sides hope that they can get more than they need to give up. This is the tough competition known as negotiation, a competition that puts the drama in the world of business.

And like any kind of drama or competition, we love to talk about it. Who won and who lost? Who got what? How much did they pay? And just how did they get such a good deal? In English, we have lots of idioms to talk about negotiations. Today we’re going to take a closer look at some of these idioms and how to use them.

We’re going to rejoin a conversation between two colleagues, Jose and Neil. Neil has been talking about a tough negotiation he’s been going through with a company from Singapore.

Listening Quiz

1. How does Neil say he’s going to respond to the other company’s demands on payment terms?
2. According to Jose, why might the other side be negotiating with another firm besides Neil’s company?
3. What is Neil’s biggest fear?

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