BEP 365 – English for Startups 2: Pitching to Investors
Welcome back to Business English Pod for today’s lesson on pitching in English to investors.
The world of tech startups can be extremely exciting and rewarding. But success is certainly not guaranteed. In fact, 90% of new ventures that don’t attract investors within the first three years will fail. So if your company has made it through the valley of death, and you’re burning through cash but don’t have any revenue, then you’d better make sure you’ve got a great pitch to potential investors.
In just 10 to 20 minutes, you need to convince investors that they should risk their money on you. Or, more accurately, why they should risk their money on you instead of on the thousands of other companies they could invest in. It’s hard to think of a higher stakes presentation than a pitch to investors. So what will increase your chances of success?
Well, you need to talk about the problem that your product solves, and how your product is truly unique. Of course, in the startup world, timing is everything. So you need to be able to show there’s a market for what you’re offering. And a good startup isn’t just about a good idea, it’s about a solid revenue model. So you’ll need to explain that clearly. It’s also smart to sit down and think about what questions investors might have, and answer them before they have to ask them!
In today’s dialog, we’ll listen to a presentation by Quinn, who founded an online payments company called Moolah. In our last lesson, we heard Quinn preparing for his pitch with the help of a mentor. Now it’s showtime, as Quinn delivers his pitch in the hopes of attracting investment.
1. What is the problem that Quinn identifies at the start of his presentation?
2. Who is Moolah’s target audience?
3. What question does Quinn anticipate the investors might have?
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