BEP 33c – Presentations: Summarizing and Call to Action

BEP 33c - English for Presentations: Summarizing and Call to Action

Welcome back to Business English Pod for today’s lesson on how to finish a presentation with a summary and a call to action.

An effective presentation is one that you remember. And an effective presenter is one who knows how to get information to stick and how to make a lasting impression on the audience. But for many people, that’s easier said than done. So how can you get your ideas to stick?

Well, there’s a simple structure that you can follow. That structure involves signaling that you’re going to end your presentation. Next, you can provide a summary of what you’ve discussed. Then you can make a call to action. And finally, you can thank your audience and invite questions. With this structure, you can make a strong finish to your presentation and a lasting impression.

Today we’ll listen to a presentation by Nick, a sales director for a steel company. Nick is giving a presentation about ideas for increasing sales, which have been rather disappointing. He uses several techniques to summarize and emphasize his key points. And he provides a strong finish to his presentation.

Listening Questions

1. What does Nick say to introduce the final summary of his main ideas?
2. What does Nick tell people he wants them to do near the end of the presentation?
3. What does Nick do to end his presentation?

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