BEP 305 – Business English Collocations for Emphasizing (2)

Business English Pod 305 - English Collocations for Emphasizing 2

Welcome back to Business English Pod for today’s lesson on business English collocations for emphasizing a point.

Speaking English well isn’t just about speaking correctly. It’s about choosing words that make an impact, and about influencing people’s thoughts and feelings. And if you study the habits of great speakers, you’ll hear them use emphasis effectively. A great speaker won’t just say he “recommends” something. Instead, he might say he “strongly recommends” something. That word “strongly” triples the impact.

But how would you know that we say “strongly recommend” and not “heavily recommend” or “deeply recommend?” Well, “strongly recommend” is the natural combination of words that native speakers use. These natural combinations of words are called collocations. A collocation is just two or more words that native speakers commonly use together. And you can learn collocations of emphasis to sound more natural and increase the impact of what you say.

In this lesson, we’ll listen to the end of a presentation on the topic of leadership. Maria is summarizing her main points. During her presentation she uses several collocations to emphasize her ideas. Try to pick out these collocations, and we’ll talk about them later in the debrief.

Listening Questions

1. Maria asks her listeners to think of a person. What type of person does she ask them to think about?
2. What does Maria say about a great speech that isn’t supported by action?
3. What does Maria think about people’s search for meaning in work?

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