BEP 303 – Chuyến công tác 6: Thảo luận về thay đổi chiến lược

BEP-303-Business-English-Lesson-Discussing-Strategy-Change

Chào đón trở lại Tiếng Anh thương mại for today’s lesson on discussing strategic change.

The world of business and the economy are constantly changing. And businesses need to respond with their own changes, or risk getting left behind. But change can be difficult both for people and for organizations. As a leader of people in a changing organization, you might face resistance. So you need to be able to manage change well. And that often involves effective discussions with others in the company about strategic change.

Tất nhiên, change is easier when the general feeling in a company is positive. And that’s why you might need to gauge morale when you’re talking with others. That will help you figure out how to manage the change. But managing change doesn’t mean promising that it will be easy. Thay thế, you should carefully warn others about possible difficulties.

Another thing you should do is to be clear about messaging. Change is a lot easier if everyone has the same idea about what’s happening and why. It’s also a lot easier if you can show the benefits of the changes. And that’s why you should talk about change as an opportunity that can help the company, and its people. If you can successfully show people that change is an opportunity, then you should get a positive response when you ask people whether they’re committed to the changes at hand.

Trong hộp thoại ngày hôm nay, we’ll hear Cam and David, who work for an American clothing company called Boston Vintage. David is the manager of the company’s Shanghai office. Cam is a production manager who is visiting China to meet with the company’s staff and look at new production facilities. In an earlier conversation, Cam told David that the company has made the strategic decision to focus on Southeast Asia rather than China.

Câu hỏi nghe

1. How does Cam gauge morale, or ask about the overall feeling among staff?
2. What is the basic explanation for the change that Cam wants David to communicate?
3. According to Cam, why is this change an opportunity for David?

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