BEP 92 – Tiếng anh bán hàng: Đặc trưng, Ưu điểm, Những lợi ích (hoặc Trình bày FAB)

For today’s Business English Podcast lesson, we’re going to focus on theclassic salesapproach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using theFABtechnique.

The FAB technique is useful for people working in the manufacturing and retail tradeanyone who has to present products. Đặc biệt, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

Trong hộp thoại, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Cáo, they are hoping to get a couple big sales contracts with U.S. department stores.

The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.

Câu hỏi nghe

1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?

Premium Members: PDF Transcript | PhraseCast

Download: Podcast MP3

2 suy nghĩ về “BEP 92 – Tiếng anh bán hàng: Đặc trưng, Ưu điểm, Những lợi ích (hoặc Trình bày FAB)”

Để lại một bình luận

Địa chỉ email của bạn sẽ không được công bố. Các trường bắt buộc được đánh dấu *

Đã hết thời hạn. Vui lòng tải lại CAPTCHA.