BEP 389 – English Collocations: Online Marketing (1)

BEP 389 - Business English Collocations: Online Marketing 1

Welcome back to Business English Pod for today’s lesson on business English collocations related to online marketing.

Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.

With this increasing importance has come a ton of new words and expressions. If you find yourself confused, you’re not alone. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”

Collocations are simply natural combinations of words. For example, you may know that we use the word “traffic” to talk about how many people visit a website. Well, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.

In today’s dialog, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. During their conversation, they use lots of English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?

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925 English Lesson 42 – Phrasal Verbs for Changing Topics

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Welcome back to 925 English for another lesson on English phrasal verbs. In today’s lesson we’re going to look at phrasal verbs for changing the topic.

Remember, a phrasal verb is just a combination of a verb and a preposition with a special meaning. Last time we looked at some phrasal verbs related to beginnings. Today, I want to turn to phrasal verbs for changing the topic of conversation.

925 English is a series of English video lessons for beginners (CEFR level A2). With 925 English you can learn business English expressions and phrasal verbs.

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Skills 360 – Adapting your Communication Style (2)

Business English 360.90 - Adapting your Communication Style (2)

Welcome back to the Business English Skills 360 podcast for today’s lesson on how to adapt your communication style to different situations.

No doubt you’re aware of different communication styles, but do you think everyone has just one style? More likely your style on a good day looks different from your style on a bad day. Your style during a regular staff meeting might be different from a meeting where you’re going to read the riot act. Indeed, your style in a crisis should be different from your day-to-day communication.

Clearly, different situations require different approaches and different kinds of language. And underlining everything here is the importance of relationships. If you’re a solo entrepreneur working with your own money and with no staff, well, chances are you’re not listening to a podcast about communication styles!

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Skills 360 – Adapting your Communication Style (1)

Skills 360 - Adapting your English Communication Style (1)

Welcome back to the Business English Skills 360 podcast for today’s lesson on adapting your communication style to your audience.

Think about the different conversations you had at work yesterday, with your boss, with colleagues, with clients, and with your direct reports. Think about how those people spoke to you. Guaranteed, you will notice that these different people had different communication styles. One person might have been cheery and chatty while another was brusque and efficient.

Now, think about how you responded to these people. Was your communication style consistent in all situations? Probably not. And it shouldn’t be! The best workplace communicators are adaptable. They change their style to suit the situation and the audience. And that adaptability is critical for success.

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BEP 388 – Business Development 6: Discussing a Proposal

BEP 388 LESSON - English for Sales - Business Development 6: Discussing a Proposal

Welcome back to Business English Pod for today’s lesson on business development and discussing a proposal with a new client.

In business development, as you build relationships with prospects, you’re on the look-out for problems you can solve or gaps you can fill. And when you find one, you’ll likely want to submit a proposal to the potential client. But clients rarely come back and accept your proposal as it is.

Indeed in the consulting world, it can take a lot of work just to get from the proposal to signing the contract. You need to discuss your proposal and close the deal. To help you get there, it’s a good idea to show enthusiasm for the project and invite questions. And during this process you’ll most likely need to educate the client about costs. You may also find yourself managing client expectations and asking some of your own questions.

In today’s dialog, we’ll listen to a conversation between Nick, an HR consultant, and Andria, an HR manager. Andria’s company is experiencing high turnover, and she’s looking for an outside perspective. Nick has submitted a proposal to help Andria’s company understand staff engagement. Now they’re discussing the specifics of the proposal with the aim of coming to an agreement.

Listening Questions

1. When Nick invites questions, what does Andria ask about?
2. What does Nick say to manage Andria’s expectations about the timeline?
3. What important information does Nick ask for at the end of the conversation?

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