Welcome back to 925 English for another lesson on English phrasal verbs. In today’s lesson we’re going to look at phrasal verbs for investigating.
In case you forgot, a phrasal verb is an expression with a verb and a preposition. You hear them used all the time by English speakers. In fact I just used one: “to look at,” meaning to examine something. And in this lesson, we’ll be looking at other phrasal verbs related to investigating or examining an idea or situation. Later, you can check out some of our other lessons on phrasal verbs.
The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it’s no wonder there’s so much time, energy, and money put into marketing and measuring performance.
If you’ve ever had a discussion with an online marketing expert, you’ll know there’s a whole new language built up around it. Think about an expression like “search engine optimization,” or SEO. That’s a good example of a type of expression that we call a “collocation.”
A collocation is just a group of words that go naturally together to form an expression. You’ve already heard me use a few English collocations. Consider “measuring performance,” as an example. The verb “measure” and the noun “performance” go together frequently and naturally. By looking at collocations you can learn words together, not in isolation.
In today’s dialog, we’ll rejoin Eduardo, Emma, and Neil, who work for a kitchenware retailer. Last time, they discussed content marketing. Today, we’ll hear them talking about search engine optimization and some ways of measuring success. During their conversation, they use many English collocations, which we’ll explain later in the debrief.
Listening Questions
1. At the start of the conversation, what does Eduardo hope has increased?
2. According to Emma, what have they invested a lot in?
3. What does Neil say about their English site that might not be true about the German version?
Welcome back to Business English Pod for today’s lesson on business English collocations related to online marketing.
Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.
With this increasing importance has come a ton of new words and expressions. If you find yourself confused, you’re not alone. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”
Collocations are simply natural combinations of words. For example, you may know that we use the word “traffic” to talk about how many people visit a website. Well, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.
In today’s dialog, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. During their conversation, they use lots of English collocations, which we’ll explain later in the debrief.
Listening Questions
1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?
Welcome back to 925 English for another lesson on English phrasal verbs. In today’s lesson we’re going to look at phrasal verbs for changing the topic.
Remember, a phrasal verb is just a combination of a verb and a preposition with a special meaning. Last time we looked at some phrasal verbs related to beginnings. Today, I want to turn to phrasal verbs for changing the topic of conversation.
No doubt you’re aware of different communication styles, but do you think everyone has just one style? More likely your style on a good day looks different from your style on a bad day. Your style during a regular staff meeting might be different from a meeting where you’re going to read the riot act. Indeed, your style in a crisis should be different from your day-to-day communication.
Clearly, different situations require different approaches and different kinds of language. And underlining everything here is the importance of relationships. If you’re a solo entrepreneur working with your own money and with no staff, well, chances are you’re not listening to a podcast about communication styles!
Think about the different conversations you had at work yesterday, with your boss, with colleagues, with clients, and with your direct reports. Think about how those people spoke to you. Guaranteed, you will notice that these different people had different communication styles. One person might have been cheery and chatty while another was brusque and efficient.
Now, think about how you responded to these people. Was your communication style consistent in all situations? Probably not. And it shouldn’t be! The best workplace communicators are adaptable. They change their style to suit the situation and the audience. And that adaptability is critical for success.
In business development, as you build relationships with prospects, you’re on the look-out for problems you can solve or gaps you can fill. And when you find one, you’ll likely want to submit a proposal to the potential client. But clients rarely come back and accept your proposal as it is.
Indeed in the consulting world, it can take a lot of work just to get from the proposal to signing the contract. You need to discuss your proposal and close the deal. To help you get there, it’s a good idea to show enthusiasm for the project and invite questions. And during this process you’ll most likely need to educate the client about costs. You may also find yourself managing client expectations and asking some of your own questions.
In today’s dialog, we’ll listen to a conversation between Nick, an HR consultant, and Andria, an HR manager. Andria’s company is experiencing high turnover, and she’s looking for an outside perspective. Nick has submitted a proposal to help Andria’s company understand staff engagement. Now they’re discussing the specifics of the proposal with the aim of coming to an agreement.
Listening Questions
1. When Nick invites questions, what does Andria ask about?
2. What does Nick say to manage Andria’s expectations about the timeline?
3. What important information does Nick ask for at the end of the conversation?
Once you’ve done the hard work in business development of attracting prospects and building relationships, what comes next? The ultimate goal, of course, is to make a sale. And the best business development professionals know how to turn a prospect into a client.
In the consulting world, making a sale isn’t simply about touting the benefits of a product. It’s more about understanding your client and matching support and solutions to their specific needs. So when it comes to an initial conversation, you need to ask about the background, goals and budget. That will help you suggest the right approach. And as part of building rapport, you might want to normalize the client’s problems and show understanding by echoing their words.
In today’s dialog, we’ll listen to Nick, an HR consultant, as he talks with a potential client, Andria. Nick met Andria at an event and has been slowly building a relationship with her. They’re now discussing a specific project.
Listening Questions
1. What problem does Nick tell Andria is quite common?
2. What words does Andria use that Nick repeats back to her as he confirms his understanding?
3. What expression does Nick use to diplomatically raise the issue of budget?
The pandemic battered many industries, including entertainment. But when theaters, concert venues, and museums shut down, the streaming wars ramped up. Besides Netflix, Disney, Amazon Prime, and Apple TV signed up thousands of new subscribers a day. In the dying days of the pandemic, however, the question has become whether they can keep them. For Netflix, the king of streaming, the news in 2022 hasn’t been good, as Gizmodo explains:
The most popular streaming service in the world reported on its Q1 earnings call that it had lost 200,000 subscribers where it originally expected to gain 2.5 million. It forecast doom and gloom for next quarter as well, with a predicted loss of two million more. The company has started laying off employees and shutting down productions in order to stave off further declines.
This 925 English lesson will be our first to focus on English phrasal verbs. And we’re going to kick off with some phrasal verbs for talking about beginnings.
If you’re not sure what a phrasal verb is, well I just used one. I said we’re going to “kick off.” “Kick off” is a phrasal verb because it has a verb – “kick” – and a preposition – “off” and when used together the meaning is different from the individual words.
There are hundreds of these little two-word combinations in English. We use them all the time. And their meaning isn’t always clear from the two words they’re made of, so it’s a great idea to study them.
925 English is a series of English video lessons for beginners (CEFR level A2). With 925 English you can learn business English expressions and phrasal verbs for business and work.
