Business News 08 – Celebrities Losing Marketing Appeal

Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 04.

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VideoVocab 03 – Marketing

This episode of Video Vocab by Business English Pod introduces 10 commonly used business English vocabulary terms related to English for marketing:

Marketing, Advertising, Brand, Launch, Consumer, Market research, Brand Identity, Public Relations or PR, Position and Campaign.

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VideoVocab 002: Economy 1

This episode of Video Vocab by Business English Pod introduces 10 commonly used English words related to the economy:
Regulate, Currency, Interest Rate, Exchange Rate, Monetary Policy, Central Bank, Fluctuate, Speculate, Inflation & Basis Point.

Video Vocab is a regular videocast featuring useful Business English words and terms. You can use Video Vocab to expand your Business English vocabulary and practice your pronunciation. We have revised the format to include all the words in one video to make it easier to download and use, so let us know what you think.

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Business News 02 – Cultural Awareness

Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills.

Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be full of obstacles. One wrong movement or basic misunderstanding could ruin or delay months of work.

Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.

Follow this link for great tips on business etiquette, customs and protocol for doing business worldwide: www.executiveplanet.com

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