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BEP 333 – Business Development 4: Following Up with Partners

Business English, Sales, Socializing /

Sales English - BEP 333 Business Development 4: Following up with Partners

Welcome back to Business English Pod for today’s lesson on how to follow up with potential partners.

Everyone knows that business is a competitive world, sometimes brutally competitive. But it’s not all “dog eat dog,” as they say. Good business people know that one of the keys to success is collaboration. You find other people and businesses that are doing great things, and you cooperate so that you both benefit.

In fact, forging good partnerships is an important aspect of business development. And every partnership begins with a conversation in English. Or a few conversations, I should say.

Once you’ve identified someone as a potential partner, you’ll want to follow up, by phone or in person. And that conversation might involve asking about the person’s work activities, before steering the conversation toward your own field of work and what your company is doing. From there, you can carefully move toward the idea of working together. You might even propose a small joint effort to get the partnership going.

In today’s dialog, we’ll hear Nick, a business development executive with Quest HR. Nick is talking to Ian, who works with a management consulting firm. The two met at a conference, and Nick quickly identified Ian’s company as a potential partner. Now Nick is trying to figure out how they might be able to work together.

Listening Questions

1. What does Nick say his company believes is the secret to success?
2. What does Nick suggest Ian do if he’s interested in the work of Nick’s company?
3. What joint effort does Nick propose at the end of the conversation?

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BEP 332 – Business Development 3: Following Up with Prospects

Business English, Sales, Socializing /

Sales English - BEP 332 Business Development 3: Following up with Customers

Welcome back to Business English Pod for today’s lesson on following up with prospects.

English for Business development is all about the art of conversation. A smile, some chit chat, and a few good questions should be able to tell you if someone’s worth following up with. And when you do follow up, you’ll need to take your English conversation skills to next level.

When you’re following up with a prospect, you’ll likely start off with some English small talk. But pretty soon you’ll have to steer the conversation toward business. More specifically, you might ask leading questions to get the prospect to talk about their challenges. From there, you can set up solutions, and connect these solutions to their goals. If they have doubts along the way, you’ll need to address them. And if you’re successful, you should be able to arrange a follow-up meeting.

In today’s dialog, we’ll hear Nick, who works in business development for an HR consulting company. He is talking on the phone with Andria, the HR manager for a manufacturing company. Nick met Andria at a conference, and now he’s trying to find out more about Andria’s potential as a customer.

Listening Questions

1. What does Nick say he wants to understand about HR departments?
2. What does Nick say engagement surveys can help with?
3. What doubts does Nick ask Andria to explain in more detail?

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BEP 326 – Business Development 2: Networking with Partners

Business English, Sales, Socializing /

Sales English - BEP 326 Business Development 2

Welcome back to Business English Pod for today’s lesson on networking in English with potential partners.

Every business development professional knows that doing business in English means knowing how to work a room. You go to events, parties, and gatherings. You smile, shake hands, and talk to new people. But that’s not all. You have to figure out how those people might fit into your network. Are they potential customers? Or are they potential partners?

The strategies you use with potential partners are similar to those you might use in any sales English conversation. You need to start by breaking the ice and asking about someone’s company and work. But once you realize you’ve got someone who might be a good partner, you should start finding overlaps in your work and build a connection with that person.

In today’s dialog, we’ll hear Nick, a business development professional with Quest HR Consulting. Nick is at an after-dinner party at a conference, when he starts a conversation with Ian, a strategy consultant. Nick uses some important techniques to start the conversation and develop Ian as a potential partner.

Listening Questions

1. What topic does Nick comment on to break the ice with Ian?
2. What are the overlaps in Nick and Ian’s work?
3. What theme does Ian mention that Nick agrees with or echoes?

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BEP 325 – Business Development 1: Networking with Customers

Business English, Sales, Socializing /

English for Sales - BEP 325 Business Development 1

Welcome back to Business English Pod for today’s lesson on how to talk with customers in English. Potential customers, that is.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. Instead, you talk about the weather, or sports, or other non-work topics. This is where socializing in English and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

In today’s dialog, we’ll hear Nick, who works in business development for an HR consulting company. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Listening Questions

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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BEP 299 – Sales English 6: Post-Sales Follow-Up

Business English, Sales /

BEP 299 - English for Sales Process 6: Post-sales Follow-up

Welcome back to Business English Pod for today’s lesson on following up with a customer after a sale in English.

In sales, your work doesn’t end when the customer agrees to buy what you’re selling. Good salespeople understand the importance of following up, of making sure the customer is satisfied, and of helping them understand their new product or service. After all, happy customers continue to be customers, and selling more to existing customers is easier than finding new ones.

How exactly do you make sure customers are satisfied? For one thing, you might need to reassure them that what you’ve sold them is the right solution. They might worry about quality or reliability, and it’s your job to tell them clearly that they have nothing to worry about.

But sometimes a customer has a problem with their product, a problem that you need to resolve. In this case, it’s important to state confidently that they’ll have a quick solution. Besides these kinds of worries, it’s very helpful if you can show the customer how their product works using clear language. You might also provide extra tips that improve their experience with the product. And finally, we often discuss things the customer shouldn’t do when using the product.

In today’s dialog, we’ll hear a post-sales follow-up conversation between Aaron, Eva, and Dave. Eva is the manager of a hotel with a new café, bar, and restaurant. Aaron has just sold them refrigerated coolers for the café and bar. And Dave is a contractor working on the hotel’s renovations. Aaron is talking with Eva and Dave to make sure everything went well with the installation of the coolers.

Listening Questions

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. What special tip does Aaron share on cleaning the display cases?
3. What expression does Aaron use to caution Eva against forcing the glass door open too far?

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