Every business development professional knows that doing business in English means knowing how to work a room. You go to events, parties, and gatherings. You smile, shake hands, and talk to new people. But that’s not all. You have to figure out how those people might fit into your network. Are they potential customers? Or are they potential partners?
The strategies you use with potential partners are similar to those you might use in any sales English conversation. You need to start by breaking the ice and asking about someone’s company and work. But once you realize you’ve got someone who might be a good partner, you should start finding overlaps in your work and build a connection with that person.
In today’s dialog, we’ll hear Nick, a business development professional with Quest HR Consulting. Nick is at an after-dinner party at a conference, when he starts a conversation with Ian, a strategy consultant. Nick uses some important techniques to start the conversation and develop Ian as a potential partner.
1. What topic does Nick comment on to break the ice with Ian?
2. What are the overlaps in Nick and Ian’s work?
3. What theme does Ian mention that Nick agrees with or echoes?