BEP 60 ADV – Persuasion 2: Establishing the Need
Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.
Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.
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