BEP 85 – English for Sales: Informal Product Presentation

In this Business English Podcast, we’re going to look at the language of presenting your products and services to potential clients in informal situations.

Following on from our episode on hosting a site visit, we return to our friends at the railway tunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.

In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations. In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.

Listening Questions

1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?
2) What is the main point of interest that Matt and Paula pursue in the discussion?
3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?

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2 thoughts on “BEP 85 – English for Sales: Informal Product Presentation”

  1. Salah Hassan A/Mageed

    Hello Everbody
    What you’re doing is just GREAT. A very useful site for improving all langauge skills in particular Aural-oral skills which are very vital in English Language Learning – good topics – excellent presentation of material. I’ve really benefited from you. Keep UP the good! work!

  2. This particular topic has given me a wonderful ideas on how to close a sale. It explains how phrases should be used in asking questions and conducting product presentations.
    It’s great, I learn a lot. Thanks

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