BEP 228 – Telephoning: Making Sales Calls in English (2)

Sales Call English

Welcome back to Business English Pod for the second part of our lesson on making sales calls.

Being successful in sales begins with getting your foot in the door. If you can sit down with someone in their workplace and show your product, or talk about your service, you’re more than halfway to making a sale. But if you don’t get the chance to sit down face to face, making the sale will be a lot harder.

There’s lots of advice out there about making cold calls in English. But usually you’ve got more to work with than just a phone number. A good lead might be someone you’ve talked to at an event, or someone you’ve been referred to by another customer or friend. So, you’ve got a name and number and perhaps a previous conversation or mutual acquaintance.

You call the person, you use your best professional greeting, you make a connection and you try to get them to talk about their company and their needs. Now comes the hard part. You need to make the next step and actually ask them to agree to meet with you. Today we’ll learn some great techniques that will help you get to that point. We’ll start with showing the value of your product or company, then we’ll cover asking for a meeting, dealing with a refusal, emphasizing the need to meet, and expressing gratitude.

In the dialog, we will hear the second part of a telephone conversation between Kate and Tina. Kate is a salesperson with a company called Thompson Medical. And Tina works at a dental office. Kate’s company sells machines called “autoclaves,” which are used to sterilize tools in medical clinics.

Listening Questions

1. Why does Kate mention ‘flexibility in the setup’?
2. How does Kate respond when Tina says that it’s hard to schedule a meeting?
3. What does Kate offer to do if Tina agrees to sit down and talk?

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