In this Business English Pod lesson, we’ll look at vocabulary and collocations for discussing the redesign of a website.
In the Internet age, every company needs a web presence. The foundation of this presence is a good website. This is where customers and the public can go to find information, engage with each other and the business, and, in many cases, purchase products and services.
It’s essential that your website is designed to convey the right image and send the right message. Not only does it have to look great, but it needs to be usable as well. This means that it must be laid out in a way that will help people find what they’re looking for with ease. Internet users have a very short attention span, so if they can’t get around your site easily, they’ll quickly move on to something else.
Before we listen, let’s talk a little about collocations. A collocation is a group of words that native speakers often use together. A correct collocation sounds natural, while an incorrect collocation sounds unnatural. For example, in English we say “go online” to talk about using the Internet. But we can’t say “proceed online” or “travel online,” even though “proceed” and “travel” mean “go.” Those simply aren’t natural expressions.
You’ll hear many useful collocations in today’s dialog. As you listen, try to pick out these natural combinations of words. Then we’ll explain what they mean and how to use them in the debrief.
We’re going to hear a conversation between a website designer named Andy and his client Penny. Penny’s company has contracted Andy to redesign their site. They are looking at the new website and discussing its features.
1. What does Penny think of the website’s layout?
2. Why does Andy show Penny the website on his tablet?
3. What does Penny need to learn to do with the website?