This is the first of three Business English Pod episodes on charts and trends from our new eBook – Presenting for Success. Over these three shows, we’ll be learning language for dealing with visuals, describing trends, analyzing and comparing data, and making predictions. “Visuals” refers to any visual element of your presentation – charts, graphs, pictures and so on. A trend is the general direction – upward or downward – of some metric, that is measurement, such as price or revenue. For example, when we say, “The price of oil has risen 30% in the last three months,” that’s a trend.
In this lesson we’ll focus on the basics of how to deal with visuals in your presentation: That is, how to attract attention to them, how to emphasize the key parts, and how to relate points about different visuals as you move through your slides. A slide is just one picture in your PowerPoint presentation.
The listening comes from a presentation at the Central European head office of Ambient, an American mobile phone manufacturer. Ambient has regained market share after a couple of bad years and has now taken over the number two place behind market leader Sirus and just ahead of the third player, CallTell.
You’ll hear Pat, the new finance director in the Central Europe region, in the middle of a presentation to the sales team. As we join them, he is bringing up a slide on revenue trends among the top three players in the business.
As you listen, pay attention to the language that Pat uses to call attention to his points and to relate them to each other.