Business News 11 – iPhone Launch

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Today, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.

PDF Transcript: Study Notes

9 thoughts on “Business News 11 – iPhone Launch”

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    Pete

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