Business News 08 – Celebrities Losing Marketing Appeal

Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 04.

PDF Transcript: Study Notes

Download: Podcast MP3

2 thoughts on “Business News 08 – Celebrities Losing Marketing Appeal”

  1. Pingback: Business English Pod :: The Business English Podcast for Professionals » 2007 » April » 08

Leave a Comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.