最佳实践 48 – 冷拨电话: 处理异议并结束通话

This is the last in our three-part Business English Podcast series on cold calling. 在今天的课程中, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

Today we’ll be listening to the last part of the cold calling dialogue between Linda and Steve. 当你听, pay attention to how Steve turns around Linda’s objections.

听力问题

1. When Steve asks for an appointment, what is Linda’s first response?
2. What is Linda’s second objection?
3. How does Steve deal with Linda’s objections?

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最佳实践 47 – 冷拨电话: 阐明利益并推销

这是我们关于有用的电话和销售技巧的三部分商务英语播客课程的第二部分: 冷呼叫.

通过提出深思熟虑的问题并真正倾听答案,你总是可以让自己更有说服力. 无论您是在销售产品还是创意,这条原则都是正确的. 因此,在第二部分中,我们将研究一些关键的销售技巧: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

听力问题

1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?

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最佳实践 46 – 冷拨电话: 取得良好的开端

Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

听力问题

1. Identify four things that Josh does wrong.
2. What is Josh selling?

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最佳实践 23 – 打电话: 处理困难的客户

A new version of this lesson is available here: BEP 23c – Telephone English: 采取行动

在最近的商务英语播客中 (最佳实践 22), 我们探讨了用英语打电话时如何处理技术问题. 今天, 我们将讨论如何与来电者处理问题, 这当然更难处理! 但, 用适当的语言和短语, 您可以向呼叫者显示您想要的帮助, 并向他们保证您可以帮助解决问题.

我们也很高兴地宣布,我们的新供稿现已在iTunes中提供. 请点击下面的链接更新您的订阅:
https://podcasts.apple.com/podcast/business-english-pod-learn/id206603090

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最佳实践 22 – 打电话: 处理查询和技术问题

A new version of this lesson is available here: BEP 22c – 电话英语: 查询

In this Business English Podcast lesson we continue our series on making telephone calls in English by looking at how to deal with technical problems and clarify information using alternative choice questions. This questioning technique is useful when you need to clarify important information or reach a decision.

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