VV 55 – 市场营销英语: 产品管理

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在本课中, 我们来看一下 商务英语词汇 相关 产品管理.

在许多公司, 产品经理帮助推广产品. 公司进行市场分析以及竞争研究,以开发产品的业务案例. 产品路线图列出了开发产品的计划, 包括上市策略和产品发布.

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BEP 316 – 讨论营销活动的英语 (部分 2)

商务英语播客 316 - 讨论营销计划的英语 & 活动项目 2

欢迎回到Business English Pod,今天的课程 英语搭配 用于讨论 营销计划和活动.

正如作家和营销大师塞斯·戈丁(Seth Godin)所说: 营销是人们关注的竞争. 在当今高度互联的世界中, 竞争真的很艰难! 从人群中脱颖而出需要我们投入大量精力进行营销.

最好的公司会战略性地利用这种能量. 他们将营销工作定向到合适的人, 用正确的方法. 如果您与一支优秀的营销团队围坐在桌子旁, 您需要了解 – 和使用 – 营销的特殊语言. 例如, 您可能会听到诸如“增加客户参与度”之类的表达。还是“占领市场份额”。

用英语讲, 这种表达方式称为并置. 搭配是单词的自然组合. 母语使用者一直在使用搭配,而无需考虑它. 他们不说“赶上” ??市场份额, 还是“陷阱”?市场份额. 他们总是说“捕获”?市场份额. 他们一起记住单词. 而且你也可以. 您可以学习搭配以更好地理解, 听起来更自然.

在本课中, 我们将研究用于讨论营销的搭配. 我们将听到营销团队中三个人之间的对话: 内森, 卡米尔, 和西奥. 在上一课中, 团队讨论了市场研究. 今天, 我们会听到他们谈论一些特定的营销活动. 他们将使用大量的营销搭配来描述他们的活动. 尝试挑选这些, 那么我们稍后会在总结中进行介绍.

听力问题

1. 卡米尔说的是杂志和电视广告的目标?
2. 卡米尔说他们需要改进什么类型的营销活动?
3. 内森(Nathan)认为卡米尔(Camille)需要改善的活动的主要目的是什么?

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BEP 315 – 讨论营销活动的英语 (部分 1)

商务英语播客 315 - 讨论营销计划的英语 & 活动项目 1

欢迎回到Business English Pod,今天的课程 英语搭配 用于讨论 营销 活动.

Great marketing is at the heart of business success. This was just as true 100 years ago as it is today. 当然, the digital age has brought new methods of marketing, but the basic goals of marketing haven’t really changed. 我的意思是, first of all, you want customers to know about your products and services. In the world of marketing, that’s what we call “brand recognition.” But it’s not just about recognition, it’s about making sales, and “capturing market share.”

As you heard, in describing the goals of marketing, I used two expressions that you might be familiar with: “brand recognition” and “to capture market share.” We call these kind of expressions collocations. A collocation is a natural combination of two or more words to talk about a single idea. You might think of collocations as chunks of language. And it’s usually easier, and more natural, to remember these chunks rather than learning individual words.

Every area of business has its own special expressions, or collocations. And learning these collocations will help you not only understand what others are saying, but communicate your own ideas more clearly. In this lesson we’re going to focus on collocations you can use to talk about marketing activities.

在今天的对话中, we’ll listen to a discussion by a marketing team at a home furnishings company. You’ll hear Nathan, who is leading the meeting, as well as Theo and Camille. They are discussing the company’s market research, their goals, and how to measure progress toward those goals. Try to pick out the collocations they use, 我们稍后会在汇报中讨论它们.

听力问题

1. What does Theo say the process of market research has helped them do?
2. What does Camille say the data from research has helped them do?
3. Near the end of the dialog, what does Nathan say they’ve talked about doing?

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VV 46 英语词汇 – 的 4 营销组合的Ps (部分 2)

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在这 Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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VV 45 英语词汇 – 的 4 营销组合的Ps (部分 1)

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在这 Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

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