最好的公司会战略性地利用这种能量. 他们将营销工作定向到合适的人, 用正确的方法. 如果您与一支优秀的营销团队围坐在桌子旁, 您需要了解 – 和使用 – 营销的特殊语言. 例如, you might hear expressions like “to increase customer engagement.” Or “to capture market share.”
用英语讲, 这种表达方式称为并置. 搭配是单词的自然组合. 母语使用者一直在使用搭配，而无需考虑它. They don’t say “catch” market share, or “trap” market share. They always say “capture” market share. 他们一起记住单词. 而且你也可以. 您可以学习搭配以更好地理解, 听起来更自然.
Great marketing is at the heart of business success. This was just as true 100 years ago as it is today. 当然, the digital age has brought new methods of marketing, but the basic goals of marketing haven’t really changed. 我的意思是, first of all, you want customers to know about your products and services. In the world of marketing, that’s what we call “brand recognition.” But it’s not just about recognition, it’s about making sales, and “capturing market share.”
As you heard, in describing the goals of marketing, I used two expressions that you might be familiar with: “brand recognition” and “to capture market share.” We call these kind of expressions collocations. A collocation is a natural combination of two or more words to talk about a single idea. You might think of collocations as chunks of language. And it’s usually easier, and more natural, to remember these chunks rather than learning individual words.
Every area of business has its own special expressions, or collocations. And learning these collocations will help you not only understand what others are saying, but communicate your own ideas more clearly. In this lesson we’re going to focus on collocations you can use to talk about marketing activities.
在今天的对话中, we’ll listen to a discussion by a marketing team at a home furnishings company. You’ll hear Nathan, who is leading the meeting, as well as Theo and Camille. They are discussing the company’s market research, their goals, and how to measure progress toward those goals. Try to pick out the collocations they use, 我们稍后会在汇报中讨论它们.
听力问题
1. What does Theo say the process of market research has helped them do? 2. What does Camille say the data from research has helped them do? 3. Near the end of the dialog, what does Nathan say they’ve talked about doing?
