BEP 390 – 英语搭配: 网络营销 (2)
欢迎回到Business English Pod,今天的课程 商务英语搭配 for discussing online 营销.
The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it’s no wonder there’s so much time, 能源, and money put into marketing and measuring performance.
If you’ve ever had a discussion with an online marketing expert, you’ll know there’s a whole new language built up around it. Think about an expression like “search engine optimization,” or SEO. That’s a good example of a type of expression that we call a “collocation.”
A collocation is just a group of words that go naturally together to form an expression. You’ve already heard me use a few 英语搭配. Consider “measuring performance,” as an example. The verb “measure” and the noun “performance” go together frequently and naturally. By looking at collocations you can learn words together, not in isolation.
在今天的对话中, we’ll rejoin Eduardo, 艾玛, 和尼尔, who work for a kitchenware retailer. 上次, they discussed content marketing. 今天, we’ll hear them talking about search engine optimization and some ways of measuring success. 在他们谈话期间, 他们使用许多英语搭配, 我们稍后会在汇报中解释.
听力问题
1. 对话开始时, what does Eduardo hope has increased?
2. According to Emma, what have they invested a lot in?
3. What does Neil say about their English site that might not be true about the German version?
Download: Podcast MP3