VV 45 Từ vựng tiếng Anh – Các 4 Ps của Marketing Mix (Phần 1)

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Trong này Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.

Thành viên cao cấp: Ghi chú học tập | Câu đố trực tuyến | Âm thanh MP3

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