BEP 398 – English for Sales: Financial Services (2)
Welcome back to Business English Pod for today’s lesson, the second in a three-part series on selling financial services.
When many people think of making money, they think of having a job and earning a salary. But if you’ve ever saved money or made an investment, you know there are other ways to make money. I mean, the money itself can do the work, if you make smart decisions with it. And just as there are lots of ways to invest money, there are lots of words we use to talk about money and investments.
In our last lesson, we were introduced to the world of “wealth management.” And we met a character in the dialog who was “planning for retirement.” These expressions, “wealth management” and “to plan for retirement,” are what we call collocations.
A collocation is a natural combination of words. Proficient English speakers know to use the verb “to plan for” with the noun “retirement.” The words combine to create a collocation, or a set expression. Learning collocations can help you sound more natural, and it can be easier to remember words together, rather than separately.
In today’s dialog, we’ll rejoin Jessica, the person who’s planning for retirement, and Robert, a wealth manager. Jessica is visiting Robert’s office to learn more about his services. And Robert is trying to gently persuade Jessica to become his client. During their conversation, they use many English collocations, which we’ll explain later in the debrief.
Listening Questions
1. What kind of approach does Robert say his firm takes to wealth management?
2. Besides managing investments, what is another service that Robert’s firm offers to people like Jessica?
3. What type of investing does Jessica say she is particularly interested in?
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