BEP 320 – English Idioms for Expressing Degrees of Certainty (2)

BEP 320 - Business English Idioms for Expressing Degrees of Certainty (2)

Welcome back to Business English Pod for today’s lesson on English idioms for expressing degrees of certainty.

There’s an old saying in English that “nothing is certain except death and taxes.” The idea behind that expression is that we can’t really be sure of anything. Of course, that doesn’t stop us from talking about what might happen or will probably happen or what is unlikely to happen.

This kind of discussion is all about degrees of certainty. In other words: how sure you are about something. It’s important to know, or at least to guess, how certain something is. How else can you plan? How else can you decide the right course of action? And just like other common topics of discussion, English has many idioms for expressing certainty. In today’s lesson, we’re going to look at some of these expressions.

We’ll hear a conversation between Maria, Tom, and Gavin, who work for a company that makes mobile apps for children. The three colleagues are talking about several new ideas being considered in the company. More specifically, they’re discussing how certain they are about the potential for each app.

Listening Questions

1. What does Maria think about the app called Waffle Bunnies?
2. Which app does Maria think they can successfully market and sell?
3. What expression does Tom use to show how certain he is that the music-making app will be a success?

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BEP 319 – English Idioms for Expressing Degrees of Certainty (1)

BEP 319 - Business English Idioms for Expressing Degrees of Certainty (1)

Welcome back to Business English Pod for today’s lesson on English idioms for expressing degrees of certainty.

There’s an old saying in English that “nothing is certain except death and taxes.” The idea behind that expression is that we can’t really be sure of anything. Of course, that doesn’t stop us from talking about what might happen or will probably happen or what is unlikely to happen.

This kind of discussion is all about degrees of certainty. In other words: how sure you are about something. It’s important to know, or at least to guess, how certain something is. How else can you plan? How else can you decide the right course of action? And just like other common topics of discussion, English has many idioms for expressing certainty. In today’s lesson, we’re going to look at some of these expressions.

We’ll hear a conversation between Maria, Tom, and Gavin, who work for a company that makes mobile apps for children. The three colleagues are talking about several new ideas being considered in the company. More specifically, they’re discussing how certain they are about the potential for each app.

Listening Questions

1. What does Maria think about the app called Waffle Bunnies?
2. Which app does Maria think they can successfully market and sell?
3. What expression does Tom use to show how certain he is that the music-making app will be a success?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

VV 55 – English for Marketing: Product Management

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In this lesson, we’ll look at business English vocabulary related to product management.

In many companies, product managers help promote a product. Companies do market analysis as well as competitive research in order to develop a business case for a product. A product roadmap lays out the plan for developing a product, including the go-to-market strategy and the product launch.

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Business English News 40 – Renewable Energy

Business English News Lesson 40 - Renewable Energy

Early energy sources were simple; fire was discovered to heat things, and then along came conversion – such as fire under a kettle producing steam. But times have changed, and the impact of using non-renewable sources of energy, or fossil fuels, is one that we can no longer afford to ignore. Putting the climate change debate aside, there are real commercial opportunities that businesses and governments can, and should, consider.

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BEP 316 – English for Marketing: Discussing Activities (2)

Business English Pod 316 - English for Discussing Marketing Plans & Activities 2

Welcome back to Business English Pod for today’s lesson on English collocations for discussing marketing plans and activities.

As author and marketing master Seth Godin once said: marketing is a competition for people’s attention. And in today’s hyperconnected world, that competition is really tough! Standing out from the crowd requires us to put a lot of energy into marketing.

The best companies spend this energy strategically. They direct their marketing efforts at the right people, with the right methods. And if you sit around a table with a good marketing team, you’ll need to understand – and use – the special language of marketing. For example, you might hear expressions like “to increase customer engagement.” Or “to capture market share.”

In English, this kind of expression is called a collocation. A collocation is a natural combination of words. Native speakers use collocations all the time without thinking about it. They don’t say “catch” market share, or “trap” market share. They always say “capture” market share. They remember the words together. And you can too. You can learn collocations to understand better, and to sound more natural.

In this lesson, we’ll look at collocations used to discuss marketing. We’ll hear a dialog between three people on a marketing team: Nathan, Camille, and Theo. In our last lesson, the team talked about market research. Today, we’ll hear them talking about some specific marketing activities. They’ll use lots of marketing collocations to describe their activities. Try to pick these out, then we’ll go through them later in the debrief.

Listening Questions

1. What does Camille say was the goal of the magazine and TV ads?
2. What type of marketing activity does Camille say they need to improve?
3. What does Nathan identify as the main purpose of the activity that Camille said they need to improve?

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