The digital age has brought unprecedented access to information and new online services. And in exchange, people have proven very willing to provide personal information and to have their online activities monitored. But is it worth it? As Wired reports, more and more people are questioning this trade-off:
The US has found itself in the middle of a data privacy awakening, and you can credit the recent spate of headline-grabbing scandals as the kick-starter. Cambridge Analytica illicitly took the personal information of up to 87 million Facebook users and turned it into targeted political ads. And Equifax let slip the sensitive details of 148 million Americans because it couldn’t be bothered to patch a known vulnerability.
Every company’s goal is to make a profit. But how they go about that is different. Different industries, different business models, different approaches – There’s no simple recipe for success. And there’s no simple, single way to measure whether a company is performing well.
Instead, we look at many different factors when we measure company performance. We’ve also got a lot of different expressions in English for discussing the topic. And many of these English expressions are what we call “collocations.”
What’s a collocation? Well, it’s just a natural combination of words. Ever heard the expressions “turn a profit” or “boost the bottom line?” We don’t say “grow a profit” or “up the bottom line.” Those simply aren’t natural collocations. And if you say something like that, you won’t sound natural.
So studying collocations is a great way to sound more natural with your vocabulary. You can learn combinations of words, rather than single words on their own. As you listen to the dialog today, try to pick out some of these collocations, and we’ll discuss them later in the debrief.
In the dialog, we’ll rejoin a meeting at a private equity firm. Three colleagues, Maria, Claudia, and Taylor, are talking about some of the companies they’ve invested in. They’ll use lots of great collocations as they discuss the performance of these companies.
Listening Questions
1. What does Claudia think about SmartMoney?
2. What does Taylor think they should do before selling off SmartMoney?
3. What has Claudia been focusing on with Byron Industries?
Welcome back to Business English Pod for today’s lesson on English for talking about company performance.
The economy is in a state of constant change. Companies grow, and companies shrink. New companies are born, and old ones disappear. And you don’t have to be an investor to get excited about the boom and bust of markets and the story of how company’s respond. But if you are an investor, your whole retirement might depend on whether companies make the right moves at the right time.
This makes company performance a popular topic around the business table, or at the pub. And when we talk about company performance, we often use special expressions called collocations. An English collocation is a combination of words that are commonly used together, such as “company performance” or “state of change.”
Native speakers use these collocations automatically. In fact, our brains store these groups of words together, as if they were one word. You can learn to remember and use these collocations too. Studying collocations is a great way to learn vocabulary and sound more natural. So, as you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.
In the dialog, we’ll hear Maria, Claudia, and Taylor, who work at a private equity firm. Basically, it’s their job to invest in the right companies for maximum profit. The three are discussing the performance of several companies they’ve chosen to invest in.
Listening Questions
1. Why does Claudia feel positive about Ranger Gold’s performance?
2. What is Taylor worried will happen if Ranger Gold builds a new mine?
3. What does Maria think Intuition Software needs to do to remain profitable?
Welcome back to Business English Pod for today’s lesson on English idioms for expressing degrees of certainty.
There’s an old saying in English that “nothing is certain except death and taxes.” The idea behind that expression is that we can’t really be sure of anything. Of course, that doesn’t stop us from talking about what might happen or will probably happen or what is unlikely to happen.
This kind of discussion is all about degrees of certainty. In other words: how sure you are about something. It’s important to know, or at least to guess, how certain something is. How else can you plan? How else can you decide the right course of action? And just like other common topics of discussion, English has many idioms for expressing certainty. In today’s lesson, we’re going to look at some of these expressions.
We’ll hear a conversation between Maria, Tom, and Gavin, who work for a company that makes mobile apps for children. The three colleagues are talking about several new ideas being considered in the company. More specifically, they’re discussing how certain they are about the potential for each app.
Listening Questions
1. What does Maria think about the app called Waffle Bunnies?
2. Which app does Maria think they can successfully market and sell?
3. What expression does Tom use to show how certain he is that the music-making app will be a success?
Welcome back to Business English Pod for today’s lesson on English idioms for expressing degrees of certainty.
There’s an old saying in English that “nothing is certain except death and taxes.” The idea behind that expression is that we can’t really be sure of anything. Of course, that doesn’t stop us from talking about what might happen or will probably happen or what is unlikely to happen.
This kind of discussion is all about degrees of certainty. In other words: how sure you are about something. It’s important to know, or at least to guess, how certain something is. How else can you plan? How else can you decide the right course of action? And just like other common topics of discussion, English has many idioms for expressing certainty. In today’s lesson, we’re going to look at some of these expressions.
We’ll hear a conversation between Maria, Tom, and Gavin, who work for a company that makes mobile apps for children. The three colleagues are talking about several new ideas being considered in the company. More specifically, they’re discussing how certain they are about the potential for each app.
Listening Questions
1. What does Maria think about the app called Waffle Bunnies?
2. Which app does Maria think they can successfully market and sell?
3. What expression does Tom use to show how certain he is that the music-making app will be a success?
