English for Socializing | Conversation English

BEP 333 – Business Development 4: Following Up with Partners

Business English, Sales English, Socializing / November 17, 2018

Welcome back to Business English Pod for today’s lesson on how to follow up with potential partners.

Everyone knows that business is a competitive world, sometimes brutally competitive. But it’s not all “dog eat dog,” as they say. Good business people know that one of the keys to success is collaboration. You find other people and businesses that are doing great things, and you cooperate so that you both benefit.

In fact, forging good partnerships is an important aspect of business development. And every partnership begins with a conversation in English. Or a few conversations, I should say.

Once you’ve identified someone as a potential partner, you’ll want to follow up, by phone or in person. And that conversation might involve asking about the person’s work activities, before steering the conversation toward your own field of work and what your company is doing. From there, you can carefully move toward the idea of working together. You might even propose a small joint effort to get the partnership going.

In today’s dialog, we’ll hear Nick, a business development executive with Quest HR. Nick is talking to Ian, who works with a management consulting firm. The two met at a conference, and Nick quickly identified Ian’s company as a potential partner. Now Nick is trying to figure out how they might be able to work together.

Listening Questions

1. What does Nick say his company believes is the secret to success?
2. What does Nick suggest Ian do if he’s interested in the work of Nick’s company?
3. What joint effort does Nick propose at the end of the conversation?

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BEP 332 – Business Development 3: Following Up with Prospects

Business English, Sales English, Socializing / November 7, 2018

Welcome back to Business English Pod for today’s lesson on following up with prospects.

English for Business development is all about the art of conversation. A smile, some chit chat, and a few good questions should be able to tell you if someone’s worth following up with. And when you do follow up, you’ll need to take your English conversation skills to next level.

When you’re following up with a prospect, you’ll likely start off with some English small talk. But pretty soon you’ll have to steer the conversation toward business. More specifically, you might ask leading questions to get the prospect to talk about their challenges. From there, you can set up solutions, and connect these solutions to their goals. If they have doubts along the way, you’ll need to address them. And if you’re successful, you should be able to arrange a follow-up meeting.

In today’s dialog, we’ll hear Nick, who works in business development for an HR consulting company. He is talking on the phone with Andria, the HR manager for a manufacturing company. Nick met Andria at a conference, and now he’s trying to find out more about Andria’s potential as a customer.

Listening Questions

1. What does Nick say he wants to understand about HR departments?
2. What does Nick say engagement surveys can help with?
3. What doubts does Nick ask Andria to explain in more detail?

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BEP 326 – Business Development 2: Networking with Partners

Business English, Sales English, Socializing / June 9, 2018

Welcome back to Business English Pod for today’s lesson on networking in English with potential partners.

Every business development professional knows that doing business in English means knowing how to work a room. You go to events, parties, and gatherings. You smile, shake hands, and talk to new people. But that’s not all. You have to figure out how those people might fit into your network. Are they potential customers? Or are they potential partners?

The strategies you use with potential partners are similar to those you might use in any sales English conversation. You need to start by breaking the ice and asking about someone’s company and work. But once you realize you’ve got someone who might be a good partner, you should start finding overlaps in your work and build a connection with that person.

In today’s dialog, we’ll hear Nick, a business development professional with Quest HR Consulting. Nick is at an after-dinner party at a conference, when he starts a conversation with Ian, a strategy consultant. Nick uses some important techniques to start the conversation and develop Ian as a potential partner.

Listening Questions

1. What topic does Nick comment on to break the ice with Ian?
2. What are the overlaps in Nick and Ian’s work?
3. What theme does Ian mention that Nick agrees with or echoes?

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BEP 325 – Business Development 1: Networking with Customers

Business English, Sales English, Socializing / June 2, 2018

Welcome back to Business English Pod for today’s lesson on how to talk with customers in English. Potential customers, that is.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. Instead, you talk about the weather, or sports, or other non-work topics. This is where socializing in English and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

In today’s dialog, we’ll hear Nick, who works in business development for an HR consulting company. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Listening Questions

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

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BEP 318 – Business Socializing: Checking In with Clients (2)

Business English, Communication, Socializing / December 2, 2017

Welcome back to Business English Pod for today’s lesson on socializing in English with your clients on the phone.

There’s an old saying that you should never mix business and pleasure. And sure, it might not be a good idea to get too close to your customers and clients. But if you are all business, and you shy away from anything personal, you’ll seem cold. And people won’t connect with you.

Ultimately, you have to find the right balance. You want to be personable, but not nosy. You want to be friendly, but not pushy. And you have to take your time. A conversation with a new customer will be naturally more formal than with an established one. That’s true not only in person, but on the phone as well.

In our last lesson, we learned about paying a visit to a client’s office. Today, we’ll look at checking in with a client by phone. As you’ll hear, we often make friendly conversation at the beginning of the call, and you might find yourself showing understanding of a client’s personal situation. But eventually you’ll want to switch from the personal to business. And once you’re talking business, you might mention personal connections, gauge needs, and discuss developments in your industry. This is all part of maintaining and building a relationship with your client.

In today’s dialog, we’ll rejoin Markus, an account manager for a company that sells servers. Markus is calling up a client named Jana. He wants to check in with her, find out how she’s doing, and see if she needs anything. And you’ll hear him strike a balance between business and personal issues.

Listening Questions

1. Jana mentions a personal issue at the start of the conversation. What is it?
2. When Markus switches from personal matters to business, what topic does he mention?
3. How does Markus ask Jana about their server needs?

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