Scrum involves working in sprints, or short cycles, to develop a product rapidly. Key roles in scrum include the scrum master along with the product owner, as well as product teams, which create the product by working through the sprint backlog.
Everyone knows that you have to plan for the future. But many “plans” are only that: they are just plans. But a plan is only useful if it leads to action. Or, as a wise man once said: a plan without action is a dream wasted. In order to not waste that dream, we need to implement the plans we create.
In today’s lesson, we’ll hear a discussion about how to implement a marketing plan. And you’ll hear lots of common expressions we use when talking about implementation. These expressions are called “collocations,” which just means a set of words that usually go together. For example, have you heard the expression “put something into action?” That’s a common collocation that means “to implement.” We don’t say “make something into action” or “activate something.” It’s always “put something into action.”
You can learn these natural combinations of words used by native speakers. Studying English collocations will help you sound more natural and expand your active vocabulary. As you listen to today’s dialog, try to catch some of these collocations, and we’ll go over them later in the debrief.
In the dialog, we’ll rejoin Carlos, Viv, Byron, and Marion, who are discussing how to implement a marketing plan. In the last lesson, they talked about some of their online marketing activities. Today, they’re going to talk about some other parts of the plan, including the timeline.
Listening Questions
1. Why does Carlos mention that Marion is a strong writer?
2. What does Carlos say about the importance of the CRM?
3. What does Viv think about the timeline on the CRM activities?
Welcome back to Business English Pod for today’s lesson on English collocations related to implementing a plan.
In business, good planning is important, whether you’re talking about a long-term strategy or a short-term project. But a plan itself means nothing without action. It’s not what you decide to do that matters, but what you actually do. And what you actually do with a plan is called “implementation.” Implementing a plan is all about deciding who will do what, and when they will do it.
In this lesson, we’ll listen in on a meeting about how to implement a marketing plan. During the discussion, you’ll hear lots of useful expressions that we call “collocations.” A collocation is a natural combination or group of words. For example, I’ve already used the collocation “to implement a plan.” We don’t say “do a plan” or “activate a plan.” The natural expression is “to implement a plan.”
Native speakers use collocations like this automatically, and you can learn to use them as well. By studying English collocations, you’ll improve your vocabulary and sound more fluent. As you listen to the dialog, try to pick out some of these collocations and we’ll discuss them later in the debrief.
In the dialog, we’ll hear Carlos, Viv, Byron, and Marion. The small company they work for has just had a new marketing plan developed by a consulting company. Now they are meeting to figure out how to implement the plan.
Listening Questions
1. Carlos asks for volunteers on one aspect of the plan. What exactly does he want the volunteers to do?
2. As there’s lot to do on the website, what does Byron need to do as the lead?
3. What is Carlos going to do in three weeks time?
When you, your team, or your company finish a project, what do you do? Do you rush into the next project and put the last one behind you? Or do you take the time to talk about what you’ve done and try to learn from your mistakes? Let’s think about this another way: do you find that certain problems keep coming up in one project after another? Well, they don’t have to. Not if you take the time to learn, to discuss, and to debrief.
Yes, it’s important to discuss the projects we’ve completed. And in these types of discussions native speakers will use many common and useful expressions. Sometimes we call these useful expressions “collocations.” That’s a fancy way to talk about a natural combination of words. Just think about an expression like “to launch a new product.” We don’t say “start” a new product, or “let out” a new product. The natural collocation is “launch a new product.” As you listen to the dialog, try to pick out some of these expressions and we’ll go through them later in our own debrief.
In the dialog, we’re going to rejoin Dean and Michelle, whose company has just finished a project to expand a manufacturing plant. In our last lesson, they talked about some of the successes and delays in the project. Today, we’ll hear them talk about how to resolve some of the problems they experienced.
Listening Questions
1. What is Dean’s main concern about the problem with City Steel?
2. What was another contributing factor in project delays?
3. What does Dean suggest to Michelle about how to do things better?
Every project has its ups and downs, its successes and its problems. But every company hopes it can get better with each new project, and avoid the problems of previous undertakings. So how can we do that? How can we improve what we can do at the project level?
Well, we talk about it. When a project, an experience, or a venture is complete, we need to discuss what went well and what didn’t go so well. And through this discussion, we learn. We find out why we succeeded in some areas and why we failed in others. Sometimes we call this “debriefing” a project. And the point of this debriefing is to learn how to do a better job the next time around.
In this lesson on discussing the outcome of a project, we’ll learn lots of useful collocations. Collocations can help you sound more natural in English, but what exactly is a collocation? Well, a collocation is a group of words that English speakers often use in combination. Correct collocations sound natural. For example, we say “make a mistake.” But incorrect collocations are sound unnatural. For example, people would find it strange if you said “do a mistake” or “take a mistake.” As you listen to the dialog, try to pick out some of these expressions and we’ll go through them later in our own debrief.
In the dialog, we’re going to hear a conversation between Dean and Michelle. Their company has recently finished a project to expand a production facility, and now they’re talking about how the project went. In other words, they’re debriefing the project.
Listening Questions
1. What were the successes of the project?
2. What were two causes of delays on the project?
3. What does Michelle say she’d like to see in their company?
