BEP 73 ADV – Idioms: Business is War (Part 1)

Business and war. War and business. It’s no accident that many business strategies and management techniques were first developed in the military. Actually, it’s quite natural that we think about business competition in terms of war. Companies fight each other for market share. We strategize about how to win the battle. You try to attack my market position, and I defend it. Business is full of such war idioms. Though it’s not the only way we think about business, it is certainly the main way we talk about it. Therefore, to communicate effectively in a business environment, we need to learn these war idioms.

In today’s dialog, the management at Luminex, a producer of LCD TVs, is discussing how to respond to a attack on their market position by a competitor, Meyers. Traditionally, Meyers has been strong in the premium (high value) market and Luminex has been strong in the mid-range market. Recently, however, Meyers has tried to take mid-range market share from Luminex.

Pay attention to the war idioms that the meeting participants use as you listen. Don’t worry if they don’t make sense to you the first time you listen. After you’ve heard the idioms explained in the debrief, go back and listen again, and the dialog should be much clearer.

Listening Questions:

1) The first two speakers talk about “always being on the defensive” and “taking way too much flak.” What do they mean and what do they propose doing?
2) How does Jane’s point of view differ from the first two speakers?

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BEP 61 – American Sports Idioms in a Business Meeting

This is the first in a series of Business English Practice Pods that review and extend the language that is covered in the regular podcast. Practice pod dialogs will revise key language but in different situations. Also, they give you more opportunities to practice what you’ve learned.

BEP 58 – Water Cooler Chitchat: Sports Idioms 2

Sports Idioms 2, is part of a series that focuses on informal conversation or small talk – water cooler chitchat. We’re continuing where we left off last time in BEP 57. Jan and Jen, employees of major American telecommunications company Ambient, are chatting about a recent event in the industry: Accent, a European telecom company, has taken over TelStar, one of Ambient’s American competitors.

Last time, Jen had just discussed how she was surprised that TelStar decided to play ball, that is cooperate, with Accent because the shareholders had been “stalling for time,” or delaying, for months. How does Jan respond?

Listening Questions

1) Who is McConnel and what do Jan and Jen think of him?
2) What do Jen and Jan say about Accent’s future in American market?

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BEP 57 – Water Cooler Chitchat: Sports Idioms 1

This Business English Podcast lesson is the first in an ongoing series where we’ll listen in on some typical chitchat around the office water cooler. You’ll find a water cooler in offices around the world – usually in the break room where employees gather to drink a cup of coffee or tea and take a rest from work.

And during these breaks, you might meet with a colleague and exchange words about life, your jobs, your company, sports, politics or whatever. So “water cooler chichat” has come to refer to all types of informal communication that take place at the office.

We’ll be listening in on Jan and Jen, who work in the same office of Ambient, an American telecoms company, gossiping around the water cooler. They are discussing the latest industry news: Accent, a major European player in the market, has just announced the takeover or buy out of Ambient’s main competitor,TelStar.

Listening Questions

1) Do Jan and Jen think Accent’s takeover of TelStar was a good idea?
2) Why was there a delay in the takeover?

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Business English Idioms

English Idioms lessons by Business English Pod. Learn common business English idioms and improve your understanding of English idioms. We have over 40 Business English lessons on all types of English idioms. Learn business idioms related sports, war, gambling, time, color, food and a host of other topics.

All business English idioms. Lessons are listed by release date, with the most recent lesson at the top.

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