BEP 203 – Trade Show English 2: Qualifying Prospects

Welcome back to Business English Pod for today’s lesson on doing business at a trade show.

If you can connect with the right people at a large event like a trade show, you can get a lot of great sales leads and maybe even close some deals. Making these connections is all about your attitude and the way you communicate.

But trade shows come with challenges. One of these difficulties is focusing your time on those good prospects. This means that you need to be able to identify a bad prospect and to make your conversation with him brief. Doing this requires a combination of common sense, a focus on business, and some tact.

Today we will learn how to disengage from a bad prospect. But first, we’ll hear how to engage in small talk, show interest, and get people to talk as these are all essential steps in determining if a prospect is worth pursuing.

We’ll rejoin Kevin, who works for a packaging company called D-Pack. He is talking with Mick, who represents ElectroHome Cleaning. Kevin is going to both begin and end a conversation with Mick, who turns out to be not such a great prospect.

Listening Questions

1. Why does Kevin ask Mick about ‘product demos’?
2. What does Mick say about cleaning products?
3. How does Kevin bring the conversation to a close?

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