BEN 14 – Battle of the Mobile Platforms

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Business English Lesson on Mobile Platforms
The battle for smartphone supremacy has reached new heights in recent months, with industry heavyweights Apple and Google leading the charge over long-time mobile powerhouses like Research in Motion and Windows.

Get the low-down on the brief, but constantly developing, history of the smartphone market in this month’s Business English News lesson. We feature lots of great vocabulary for talking about mobile communication, sales and technology. Use the links below to access the free transcript and quizzes for this lesson.

Free Resources: Study Notes | Online Practice

18 thoughts on “BEN 14 – Battle of the Mobile Platforms”

  1. To be honest I can’t see Apple losing this battle. The way in which their apps integrate with the iPad alone is enough to make them the winners.

  2. I agree with you Gemma… Especially the way that Apple’s ‘cult following’ keeps growing with each new product release, I don’t see anyone else making any kind of a dent in their market share.

  3. Not at the moment Mickel. Most of our quizzes are made in Flash format, which doesn’t work on iOS devices (including the iPad). However, we have made a few example mobile-friendly quizzes and will likely start publishing all quizzes in HTML 5 format in 2013. You can preview the new HTML5 format on your iPad on this link: http://www.businessenglishpod.com/mobile/BEP189-MobileDemo/story_html5.html
    BTW. Ironically, many of the quizzes for our older lessons (BEP 27-90) are usable on iOS devices, although the layout is a little messy.

  4. Lukas Gabrielius Klimas

    Very interesting quiz. I dont think that apple could lose the battle with such growth

  5. Really interesting thing for checking your grammar, but the voice of the narrator could be better. This should be useful for students.
    The theme of the text is nowadays battle between smartphones, People are hating android when they are using IPhone and opposed. It is a really messy thing battle between smartphones it will end one day but not today. Maybe someday there will be a third competitor in this battle for supremacy.

  6. Interesting online program/game but i’d like to make a point about the first Symbian phone, i think it was nokia ;)

  7. Yes, I think you’re correct misterxy. I remember a friend of mine showing me one in the early 1990’s. I also remember laughing at him because it had all these useless functions such as email, a calendar, reminders. “Who needs all that? Nobody uses email.” I said…. oh boy, a visionary I am not!

  8. I enjoyed the quiz and I agree with others that Apple is way up high in the smart device market to lose to someone.

  9. This text and tasks were really interesting. Something new and diffirent. In the text most of the things were allready know, but i found something new. Tasks was a bit easy and you can cheat, but still it was fun, we need more task like this, beacause it was intresint and fun and something new.

  10. Apple and Google are battling each other for the top spot for the smart phone OS market for a few years now and this article seems to be very informative.
    Earlier this year i bought my first Android phone. So far it has been pretty handy and easy to use but since my phone is slow the OS is running slower than expected… According to the Google, they are implementing hotfixes to the new Android versions to support cheaper phones with less than 1GB of RAM. Because I haven’t used any of the iOS phones I cannot really compare these two operating systems but as far as I know from YouTube reviews, iOS is faster and more stable.
    All in all it seems that people are more willingly using Google software over Apple.

  11. The quiz was pretty interesting but also quite easy. I’ve done much more difficult tasks in the past and so it wasn’t too hard for me. Even though i think it was pretty useful because i have learned a few new words.

  12. This article is about how two big companies Apple and Google compete with each other. Two big companies with diffrent OS systems try to take first place in the world.

  13. Well, the article was surprisingly interesting, although it didn’t cover enough aspects of both companies and operating systems. However those quizes were rather fun and pretty enjoyable if you want to learn something new in a different way. If I were to create such an interactive learning environment I would make it more difficult.

  14. I like the quiz, it’s fun and enjoyable. It’s quite easy. I really enjoyed the text. You can easily learn from this kind of games.

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