BEP 17 (Redux) – Presenting an Argument (Part 2)

This is the second of a two-part Business English Pod series on presenting an argument.

This podcast is one of the most popular as voted by you, the listeners. And to celebrate our 4th anniversary, we’re giving it another go by updating the examples and explanations. We hope you enjoy it!

When you’re presenting an argument, it’s important to back up what you’re saying. You need to have relevant facts and examples at your fingertips and think ahead to what your opponents might say. It’s also helpful to know how to talk in broad terms and give your argument some contrast. Finally, it’s good to know how to conclude your argument in a clear, concise way.

In this lesson, we’ll explore these points in detail. We’ll talk about ways to give powerful examples. We’ll also look at language for making contrasting points and generalizations. And, we’ll show you how to finish up your argument, either formally or informally.

Last time, we met Jack and Dan, who work for an American guitar manufacturer. Jack thinks moving production to Costa Rica would be a good financial move for the company. But Dan isn’t so sure.

Listening Questions

1. Why are shipping costs increasing? Give one example.
2. Why does Dan think that moving production to Costa Rica would be more expensive?
3. What is happening to the company’s market share?

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