БЭП 272 – Разговоры на английском для обсуждения бизнес-стратегии (1)

БЭП 272 - English for Discussing Strategy 1

Добро пожаловать обратно в модуль Business English Pod на сегодняшний урок Английские словосочетания for discussing business strategy.

Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future.

В этом уроке, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning Английские словосочетания will help you improve your vocabulary and sound more natural. So what exactly is a collocation? Хорошо, it’s just a group of words that we commonly use together. Например, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?" Хорошо, those don’t sound natural because they’re not common combinations or collocations.

Когда вы слушаете дискуссию, попробуйте выбрать некоторые из этих словосочетаний, и мы обсудим их позже в отчете.

В диалоге, мы услышим Энн, Дженни, и Макс, executives at a food company called Healthy Organics. The speakers have gone on a weekend retreat to try to create a good strategy for moving their company into the future. They’ll talk about their vision and a strategic plan for growth.

Вопросы для прослушивания

1. What does Anne say they have managed to accomplish so far during the retreat?
2. What does Max say is the goal over the next two days?
3. What does Jenny want to figure out first?

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