أفضل الممارسات البيئية 347 – ترابطات المبيعات الإنجليزية (جزء 2)

أفضل الممارسات البيئية 347 - Business English Collocations for Sales 2)

Welcome back to Business English Pod for today’s lesson on English collocations for talking about sales.

مبيعات has never been tougher. In the digital age, competition for people’s attention is fierce. And customers are armed with more knowledge than ever before. لهذه الأسباب, companies can’t get lazy about their approach to sales. They need to be strategic; they have to find new ways to manage customer relationships, and they need effective ways to track how they’re doing.

In this lesson, we’ll listen to a pharmaceutical sales team discuss new strategies to improve and track their performance. في مناقشتهم, you’ll hear a lot of what we call collocations. Collocations are just groups of words that combine naturally. For example, if you want to say that someone finishes making a sale, you can say that hecloses a sale.Everyone uses that verbclose.Nobody saysshuta sale ordoa sale. The correct collocation isclose a sale.

Native speakers learn and use these collocations naturally. And if you want to improve your vocabulary and sound more fluent, you can learn to use them too. بينما تستمع إلى الحوار, حاول انتقاء بعض هذه التجميعات وسنناقشها لاحقًا في الاستخلاص.

في مربع الحوار, we’ll listen to a discussion between Fran, جوس, ونيك. في درسنا الأخير, the team discussed the need to improve their company’s sales. Now they’re talking about ways to do that. خلال مناقشتهم, they use many English collocations المتعلقة بالمبيعات.

Listening Questions

1. What does Nick think his colleague Dennis is doing wrong?
2. What does Nick believe is an outdated way of measuring their success?
3. What does Nick believe will happen if they improve their performance metrics?

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