Добро пожаловать обратно в Деловой английский Модуль ко второму уроку из нашей серии Английский для маркетинга. На сегодняшнем уроке, we’ll focus on presenting and analyzing market research.
Сегодня, we are swimming in data. We have access to an unprecedented amount of information about pretty much anything we care to investigate. The problem is: what do we do with that data? How do we look at raw information and glean the insight required to make good decisions?
Moving from information to insight is critical when it comes to market research. В нашем последнем уроке, we looked at just how important it is to do good research to grow your business. But the next step is taking that research and learning from it. The information needs to enhance our understanding.
Enhancing understanding by presenting research insights might include identifying key market gaps and highlighting key opportunities. It can also involve understanding differences between different regions and people, as well as understanding customers’ buying criteria. И наконец, this will help us prioritize specific market segments.
В сегодняшнем диалоге, we’ll hear Francine and Kamal, two people from a marketing agency who are presenting the insights they’ve gleaned from a research project. They’re presenting to their client, K&C Safety Supply, represented by Lauren and Josh. They work for a company that sells safety products and training, and they’re looking to expand into a new region in the U.S.
Вопросы для прослушивания
1. What market gap does Kamal identify in the state of Indiana?
2. What differences does Kamal describe between the East Coast and the Midwest regions?
3. What specific priority are customers in the Midwest currently focused on?
Download: Podcast MP3
