BEP 324 – Inglês para discutir o desempenho da empresa (2)

BEP 324 LIÇÃO - Business English Collocations for Describing Company Performance 2

Bem-vindo de volta ao Pod de inglês para negócios for today’s Vocabulário de inglês para negócios lesson on how to describe company performance.

Every company’s goal is to make a profit. But how they go about that is different. Different industries, different business models, different approachesThere’s no simple recipe for success. And there’s no simple, single way to measure whether a company is performing well.

Em vez de, we look at many different factors when we measure company performance. We’ve also got a lot of different expressions in English for discussing the topic. And many of these English expressions are what we call “collocations.”

What’s a collocation? Bem, it’s just a natural combination of words. Ever heard the expressions “turn a profit” or “boost the bottom line?” We don’t say “grow a profit” or “up the bottom line.” Those simply aren’t natural collocations. And if you say something like that, you won’t sound natural.

So studying collocations is a great way to sound more natural with your vocabulary. You can learn combinations of words, rather than single words on their own. As you listen to the dialog today, try to pick out some of these collocations, e vamos discuti-los mais tarde no debrief.

Na caixa de diálogo, we’ll rejoin a meeting at a private equity firm. Three colleagues, Maria, Claudia, e taylor, are talking about some of the companies they’ve invested in. They’ll use lots of great collocations as they discuss the performance of these companies.

Perguntas de audição

1. What does Claudia think about SmartMoney?
2. What does Taylor think they should do before selling off SmartMoney?
3. What has Claudia been focusing on with Byron Industries?

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