BEP 390 – English Collocations: Marketing on-line (2)
Welcome back to Business English Pod for today’s lesson on colocações de inglês para negócios for discussing online marketing.
The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it’s no wonder there’s so much time, energy, and money put into marketing and measuring performance.
If you’ve ever had a discussion with an online marketing expert, you’ll know there’s a whole new language built up around it. Think about an expression like “search engine optimization,” or SEO. That’s a good example of a type of expression that we call a “collocation.”
A collocation is just a group of words that go naturally together to form an expression. You’ve already heard me use a few Colocações em inglês. Consider “measuring performance,” as an example. The verb “measure” and the noun “performance” go together frequently and naturally. By looking at collocations you can learn words together, not in isolation.
No diálogo de hoje, we’ll rejoin Eduardo, Emma, e Neil, who work for a kitchenware retailer. Last time, they discussed content marketing. Today, we’ll hear them talking about search engine optimization and some ways of measuring success. Durante a conversa deles, eles usam muitas colocações em inglês, que explicaremos mais tarde no debrief.
Listening Questions
1. At the start of the conversation, what does Eduardo hope has increased?
2. According to Emma, what have they invested a lot in?
3. What does Neil say about their English site that might not be true about the German version?
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