في اليوم درس فيديو Vocabis the second of a two-part series onمفردات اللغة الإنجليزية للأعمالrelated to marketing and branding. في الحلقة الأخيرة, ركزنا على تطوير علامة تجارية. اليوم, سننظر في طرق لإنجاح العلامة التجارية.
هذه درس فيديو Vocabis the first of a two-part series on business vocabulary related to marketing and branding. في الجزء الأول, we’ll focus on the essential elements of establishing a successful brand.
Video Vocab is now available on a new website: VideoVocab.TV فيديو فوكابis a video podcast (vodcast) published by Business English Pod for English as a second language (ESL) learners who want to expand and improve theirEnglish vocabulary for business.
Each ESL video lesson looks at a group of key English vocabulary words and terms related to a particular business topic. The meaning of the vocabulary is explained with simple definitions and pictures, and an example of how the vocabulary can be used.
Many of our day-to-day business transactions involve money, so it’s common to hear money idioms used frequently in business discussions. We use them to talk about handling money and to describe situations with lots of money or no money at all. But we also use them to talk about situations that have nothing to do with money – such as evaluating ideas or speculating on their impact.
في الحلقة الأخيرة, we met Kevin and Leah, two employees at a cosmetics company. They’re planning a promotional campaign on a small budget. So they’re brainstorming ideas that will spark customer interest at a reasonable cost.
الآن, they’re thinking of ways to show that their company’s cosmetics line is good value for money-conscious consumers.
أسئلة الاستماع
1. What idea does Kevin suggest at the beginning of the dialog? 2. What are two things the company will have to do if it accepts Kevin’s idea? 3. What are Leah’s concerns about the idea?
