أفضل الممارسات البيئية 145 – المصطلحات المالية (جزء 1)

This is the first of a two-part Business English Pod series on idioms related to money.

It’s difficult to imagine business without money. بعد كل شيء, making money is the main goal of many businesses. Profits often determine a company’s success. And companies must spend money, and budget carefully, to reach their business goals. لذا, it’s not surprising money idioms are featured regularly in business conversations.

We’ll be covering many of these idioms today. Take note of them as you hear the dialog, but don’t worry if you don’t understand them the first time around. They’ll all be explained in the debrief and you’ll have a chance to practice them at the end.

We’ll be listening to Kevin and Leah, two colleagues at a mid-sized cosmetics company. Cosmetics is the industry name for make-upproducts used to enhance a person’s appearance, such as mascara or eye shadow. They are discussing promotional plans for the coming year while working on a tight budget, so there isn’t much money to spend. Kevin and Leah don’t agree on the best way to spend the money and must find a compromise.

أسئلة الاستماع

1. What promotional plan does Kevin suggest?
2. Does Leah agree with this idea? لما و لما لا?
3. What does Kevin think the company needs to show?

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VV 17 – مفردات تكنولوجيا المعلومات: الويب 2.0 (جزء 2)

فيديو يوتيوب

Today’s المفردات الانجليزية lesson is the second of a two-part series on اللغة الإنجليزية وتكنولوجيا المفردات الحاسوبية المتعلقة ب “الجيل القادم” تقنيات الإنترنت, يشار إليه عادة باسم الويب 2.0.

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VV 16 – مفردات تكنولوجيا المعلومات: الويب 2.0 (جزء 1)

فيديو يوتيوب

هذا هو الجزء الأول من جزئين المفردات الانجليزية على الدرس مفردات اللغة الإنجليزية وتكنولوجيا المعلومات المتعلقة ب “الجيل القادم” تقنيات الإنترنت, يشار إليه عادة باسم الويب 2.0.

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أفضل الممارسات البيئية 139 – مصطلحات الإبحار: أداء الشركة (2)

This is second of a two-part Business English Pod series on business idioms related to the sea, السفن, and sailing.

You’ll often hear sailing idioms used in business discussions. A company is compared to a ship and employees are the ship’s crew.

في الحلقة الأخيرة, two colleagues named Lakisha and Warren were talking about the decline of Trussock’s, an engineering firm. They felt that Trussock’s problems were caused by the new CEO’s poor management. It seemed he had no concrete business plan and employees were confused and very unhappy. اليوم, Lakisha and Warren discuss ways that Trussock’s could become a viable, or successful, company again.

أسئلة الاستماع

1) What does Lakisha think should happen with Trussock’s management?
2) How might Trussock’s employees help the company’s situation?

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أفضل الممارسات البيئية 138 – مصطلحات الإبحار: أداء الشركة (1)

في حلقة الأعمال الإنجليزية هذه, we’re going to look at how التعابير التجارية related to ships and sailing can be used to describe company performance.

The image of a ship is a powerful one in business. The ship is like a companya huge entity that must be steered toward success, maintained properly, and carefully guided away from dangers like storms and rocks. Employees are often seen as a crew of sailors, a group that must work together as a team. So sailing idioms frequently appear when we discuss business in English.

Today’s episode starts a two-part series on sailing idioms. Lakisha and Warren are two colleagues discussing the decline of Trussock’s, an engineering firm that has been faltering since a new CEO took over.

أسئلة الاستماع

1) What are the major differences between Trussock’s old CEO and the new CEO?
2) What do Lakisha and Warren think will help change the situation at Trussock’s?

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