Hello and welcome back to Business English Pod for today’s lesson on 英语搭配 related to sales.

Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.

在本课中, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. 在他们的讨论中, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. 例如, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.

讲英语的母语人士会自动使用这样的搭配. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, 您将改善词汇量，听起来更加流利. 当您听对话时, 尝试挑选一些 英语搭配 我们将稍后在汇报中讨论它们.

在对话框中, we’ll hear Fran, Gus, and Nick. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many 销售英语 collocations and vocabulary specific to the pharmaceutical industry.

听力问题

1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?

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